General Summary

The Director, Market Development will lead strategic planning, market engagement strategies, staff development and evaluation of market initiatives to assure SRAlab market position  and achieve  SRAlab System of Care target volumes.  Identifies and captures new patient growth channels.  Engages and develops mutually valued referral relationships with key strategic business sources and potential referral partners.

Consistently demonstrates support of the SRAlab Mission and Core Values by striving for excellence, contributing to the team efforts and showing respect and compassion for patients and their families, fellow employees, and all others with whom there is contact at or in the interest of the Institute.

Demonstrates SRAlab Core Attributes:  Communication, Accountability, Flexibility/Adaptability, Judgment/Problem Solving, Customer Service and SRAlab Values (Hope, Compassion, Discover, Collaboration & Commitment to Excellence) while fulfilling job duties.

Principal Responsibilities

1. Primary responsibility is meeting patient growth targets for all service lines ( IP, OP, DR, Physician Practice).  Delivers impact by key referral and patient volume metrics;
2. Identifies market opportunities for SRAlab and leads the engagement and implementation to capture these opportunities,  uses data to develop a more standardized approach to market capture based on data;
3. Lead the physician engagement strategy in the Chicagoland market to grow SRAlab System of Care volume;
4. Develops and manages a process to harvest and leverage SRAlab physician referral contacts;
5. In collaboration with SRAlab Research teams, leads a process to continuously mine and catalog the SRAlab Research enterprise for market-relevant projects that can be translated to target audiences (physicians, case managers, hospital discharge planners, consumers);
6. Lead development of tools to deliver key “Why SRAlab”  (research) messages and train the SRAlab sales team (AAC, physicians, clinical managers) on tactics and use of tools;
7. Develops and manages budgets as relates to development of engagement and referral marketing tools, presentations, exhibits, etc.
8. Leads processes to objectively measure outcomes and results achieved from market growth initiatives.

Reporting Relationships

1. Reports directly to the Vice President, Market Development

Knowledge, Skills & Abilities Required

1. Currently registered to practice PT, OT, SLP or Nursing in the state of Illinois.
2. Ten years of previous professional management experience including both fiscal responsibility and quality of care responsibility.
3. Demonstrated abilities in sales and/or referral relationship development.
4. Demonstrated oral and written communication skills; previous process improvement experience preferred.
5. Requires a forward-thinking, proactive and results-oriented leader.
6. Interpersonal skills needed to effectively provide leadership with all levels of staff.
7. Analytical skills needed to assess existing processes, promote innovation activities, and develop new initiatives.
8. Computer skills required in word processing, spreadsheets and databases.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.  They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

SRAlab is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

#LI-MP1

Required Skills Required Experience