The Digital Marketing Manager position is a full-time role, working with our Marketing & Communications team. The Digital Marketing Manager is responsible for oversight of all paid digital initiatives for Stamford Health. If you are results-oriented and thrive on demonstrating performance, this is the role for you! The ideal candidate will have a proven history of paid search and paid social management, landing page development and optimization, and general performance marketing. Strong project management and multi-tasking skills, a creative problem solver mentality and an exceptional ability to build relationships is also a plus.

You will be responsible for planning, development, execution and measurement and reporting of all performance campaigns to support the growth of the health system.

You will be responsible for planning, development, execution and measurement of the digital experience across all of Stamford Health’s digital properties and work closely with Marketing & Communications colleagues, service line directors, IT, analytics team.

Required Skills

MAJOR ACCOUNTABILITIES/CRITICAL RESPONSIBILITIES:

PPC

• Oversee day-to-day management, execution and monitoring of SEM campaigns

• Oversee and implement opportunities for optimization and expansion

• Oversee development of keyword lists and ad copy

• Oversee paid search budgetPAID SOCIAL

•  

• Oversee day-to-day management, execution and monitoring of paid social campaigns

• Oversee development and optimization of creative and copy

• Consistently generate new experiments to improve paid social efforts

• Oversee paid social budgetOTHER DIGITAL RESPONSIBILITIES:

•  

• Campaign landing page development and optimization

• Performance reporting

SKILLS:

• Demonstrated proficiency in Google AdWords and Facebook business manager, Bing, Google Analytics

Required Experience

QUALIFICATIONS/REQUIREMENTS:

• Strong knowledge of Google AdWords, Bing and Social Media advertising
• Strong analytic skills
• Very organized and detail oriented.EDUCATION: Bachelor degree required.

EDUCATION:

Bachelor degree required.

MAJOR ACCOUNTABILITIES/CRITICAL RESPONSIBILITIES:

PPC

• Oversee day-to-day management, execution and monitoring of SEM campaigns

• Oversee and implement opportunities for optimization and expansion

• Oversee development of keyword lists and ad copy

• Oversee paid search budgetPAID SOCIAL

•  

• Oversee day-to-day management, execution and monitoring of paid social campaigns

• Oversee development and optimization of creative and copy

• Consistently generate new experiments to improve paid social efforts

• Oversee paid social budgetOTHER DIGITAL RESPONSIBILITIES:

•  

• Campaign landing page development and optimization

• Performance reporting

SKILLS:

• Demonstrated proficiency in Google AdWords and Facebook business manager, Bing, Google Analytics