Job Description

BRAND MARKETING - ESSENTIAL FUNCTIONS 

Assist in developing and executing Annual Operating Plans for the assigned brand(s) to drive brand objectives and business goals

• Work with media and other agency partners to create and implement approved marketing plans
• Develop innovative and non-traditional ways to go-to-market to support brand objectives
• Develop effective brand communications including print, retail, digital, social, etc.
• Collaborate with internal and external partners to execute go-to-market plans including new product launches, advertising creative, media planning, public relations, social media, in-store execution, point of sales, displays, and other promotions
• Emphasize the importance of KPI measurement, tracking and timely reporting of marketing activity on weekly, monthly and quarterly basis
• Assist in performing brand(s) market research studies, designing of retail/club/foodservice packaging, developing trade promotion materials including tradeshows, evaluating ROI of marketing campaigns and adjusting marketing plans as necessary
• Assist in developing annual marketing budget and updating the marketing budget monthly

FOODSERVICE CHANNEL NEW BUSINESS & CHANNEL DEVELOPMENT - ESSENTIAL FUNCTIONS

Develop new foodservice business ideas and branding opportunities to drive company’s foodservice brand(s) objectives and business goals

• Partner with foodservice sales team to develop and execute strategies and marketing plans for existing and new channels
• Create marketing/branding programs that drive company brand awareness and create interests for potential new customers/channels
• Identify needs and interests of potential new channels then effectively communicate benefits and opportunities available to meet needs and interests
• Maintain a reliable communication mechanism with cross functional teams, including category/product management, sales, marketing department to ensure efforts are in line with objectives

Qualifications

• Bachelor’s degree required; preferably in Marketing, Advertising or Business Administration. MBA preferred
• 5+ years of experience in CPG and/or Foodservice brand marketing experience is essential. B2B Marketing experience is a plus
• Experience managing P&L, media and budget required
• Must be able to create, execute and manage a sound marketing plan
• Influencing skills and team player; able to manage and motivate people, this person is able to build strong relationships with a wide range of people
• Demonstrate proven success in developing and implementing dynamic new channel/market strategies
• Exceptional verbal and report presentation abilities
• Strong project management skills

Additional Information

All your information will be kept confidential according to EEO guidelines.