PRIMARY DUTIES AND RESPONSIBILITIES

• Review franchisee property pages on ChoiceHotels.com, secondary domains and other online assets to assess content and keyword relevance, optimization of digital media, optimization of marketing opportunities and reputation management status. Conduct regular consultations with franchisees to present findings.
• Analyze property analytics, digital marketing trends and competitive environment to provide franchisees with strategic recommendations and assist with their implementation.
• Conduct research and outreach for backlink opportunities to improve visibility and performance of franchisee websites.
• Review on and off-page content and identify opportunities for enhancements to improve page rank and performance. Collaborate with franchisees and internal teams to implement recommendations.
• Assess social media and online reputation management opportunities (including review of Facebook, TripAdvisor, Yelp, etc.) and provide recommendations on implementation.
• Monitor franchisee online branding and rate compliance i.e. utilization of assets, adherence to contract rate terms, etc.
• Support Digital initiatives by providing information to franchisees regarding local search, paid search and CHERP program, photos, and other tactics that support optimization of ChoiceHotels.com and promote revenue to the hotel.

• Bachelor's Degree in eCommerce, Marketing, Advertising, and Communications, Hospitality or related field.
• Minimum 1 year of part-time or full-time work experience, preferably with a customer service focus and in a digital environment in advertising, public relations, online marketing, or brand-based social marketing.
• Understanding and knowledge of standard web concepts, practices and procedures required.
• Hands-on experience with SEO, content marketing, social media and web analytics tools such as Omniture or Google Analytics preferred.
• Proficiency in Microsoft Office suite specifically Word, Excel and PowerPoint.
• Team player who is proactive and works collaboratively.
• Excellent verbal and written communication skills and attention to detail.
• Demonstrated ability to work under pressure, manage multiple projects and interact with people at all levels.

• Healthcare coverage
• 401k
• Family leave
• HSA

Choice Hotels International, Inc. is one of the world’s largest lodging companies. With more than 6,400 hotels franchised in more than 40 countries and territories, Choice represents more than 500,000 rooms around the globe. At our worldwide corporate headquarters in Rockville, Maryland, and IT center in Phoenix, Arizona, we keep those hotels humming by providing cutting-edge technology and serving as a champion for our franchisees.