The Director of Marketing is responsible for developing, establishing, executing, coordinating, and managing all marketing strategies for all restaurant concepts within the Grove Bay Hospitality Group (“Grove Bay”) portfolio. The Director of Marketing will manage the Sales & Events Manager, the Digital Marketing Manager, Social Media Coordinator and Graphic Designer. The role is responsible for meeting established sales and marketing objectives and the effective management of the marketing, advertising and promotional activities of the organization, while ensuring the brand integrity of each concept is upheld and properly represented. Responsibilities:

Marketing:

Directly oversee and manage the development and implementation of the Strategic Marketing Plans for all restaurants, the Grove Bay entity, and projects for new and existing restaurants

Directly oversee and manage the creation and implementation of all branding, collateral, promotional materials, advertising creative, menu design, and general graphic design, with the assistance of the Graphic Designer

Directly oversee and manage the execution and coordination of all marketing, advertising, and promotional activities

Directly oversee and manage the public relations firm to maximize press for all marketing and promotional activations

Sales:

Oversee and manage all private event sales, through Sales & Events Manager

Directly oversee and manage all offsite promotional events

Directly oversee and manage OpenTable, EventBrite, Asana, Venga, and SinglePlatform

Directly oversee and manage the Reservations department

Advertising:

Oversee and manage all print advertising relationships and efforts

Oversee and manage all social media, paid search, and digital display advertising efforts, through Digital Marketing Manager

Oversee and manage all SEO/SEM efforts, through Digital Marketing Manager

Oversee 3rd party social media platforms (i.e., Yelp, TripAdvisor, Google My Business, etc.), through Digital Marketing Manager

Oversee and manage the website content, hours, location, pop‐ups and general information

Oversee and manage the email campaign software (i.e., MailChimp), email lists and campaign strategy

Social Media:

Oversee and manage content creation including generating interactive content, creating contests, handling customers complaints, and engaging with guests, through Social Media Coordinator

Oversee and manage the execution of the social media strategy, including in‐feed posts, story posts, scheduling, engagement, and reporting metrics, through Social Media Coordinator

Administration:

Create and manage the marketing and advertising budgets

Create and manage key performance metrics and reporting for social media, paid search and digital display advertising, Google analytics,

Education / Experience:

Bachelor’s degree in Marketing or Business Administration

Minimum 5+ years of managerial experience in marketing function, in hospitality industry

Hospitality experience is required

Creative thinker and an excellent problem solver

Highly organized with strong time management skills

Excellent verbal and written communication skills

Excellent work ethic and dedication to hospitality

Strong team player who understands upholds the company’s mission and core value