Job Description
OVERVIEW
CRM manages the Creative Department work-flow in a way that fosters the development of exceptional creative while optimizing the efficient deployment of creative resources.
CRM resides within the Creative Department and is primarily responsible for supporting the Group Creative Directors across their respective brands/assignments. Creative Resource Management partners with BL/Strategy/PM to seamlessly handle assignments.
CRM's deploy the right creative resources into the right assignment so that great work can be accomplished, but also to increase creative group profitability by leveraging these resources efficiently.
A Creative Resource Manager is assigned to a brand (or multiple brands) and may have specific or varied responsibilities pending account and creative lead needs.
A CRM optimizes the use of creative resources and manages workflow on all assigned accounts. Works with BL to forecast creative staffing needs and to understand on-going assignment changes (scope, timing, etc.) as well as works with Group Creative Director and/or Creative Directors to prioritize assignments and to assign Creative Staffing. Tracks individuals’ creative contributions to agency.
Key deliverables are:
AGENCY CONTRIBUTION:
PRE-BRIEF PHASE
BRIEF PHASE
Receives and reviews new assignment briefs to ensure assignment syncs with forecasting and to understand actual creative needs (scope of assignment, timing, and priority)
Evaluates the available creative resources (aptitude, work-style, and workload) against creative needs. Working to prepare staffing solutions based on matching the right teams (and number of teams) with the right projects.
Schedules/attends briefing and is the driver throughout creative development
Partners with the Creative Project Lead or PM to manage project needs from briefing through client buy-off.
Anticipates and mediates work-flow problems as identified by Creative or Business Leadership
Quickly sorts information to identify opportunities, alternative approaches or next steps.
Follows progress of assignment to understand project demands and team capacity
ONGOING
Additional Information
All your information will be kept confidential according to EEO guidelines.