Manager, Brand Activations

Raising Cane's

Manager, Brand Activations

Plano, TX
Full Time
Paid
  • Responsibilities

    Job Description

    The Brand Activations Manager supports the execution of brand activations and consumer-facing events that drive engagement and build brand awareness. This role is a team player who understands how successful events contribute to sales and marketing goals, advance company initiatives, and deliver premium, memorable experiences.

    Your Impact and Responsibilities:

    • Manage the execution of brand activations and marketing events to meet objectives and goals
    • Develop and present thoughtful activation proposals with clear opportunities and considerations
    • Identify and negotiate with talent, ensuring strong alignment with brand tone and goals
    • Conduct research and outreach for venues, vendors, and talent as needed
    • Create and distribute comprehensive activation plans to ensure seamless execution
    • Own timelines, logistics, and vendor coordination for event planning and execution
    • Manage event deliverables including gifting, setup, entertainment, and on-site support
    • Serve as a liaison with internal and external partners to keep projects on track and aligned with brand standards
    • Monitor pop culture and industry trends, identifying relevant integration opportunities
    • Track budgets, manage invoices, and contribute to post-event recaps and reporting

    Travel Requirements:

    • Up to 50 - 75%
  • Qualifications

    Qualifications

    • 3 - 5 years of experience in brand activations, event marketing, or hospitality for large-scale events (100+ attendees)
    • Bachelor's degree in marketing or related field
    • Detail-oriented, organized, and able to effectively prioritize and manage multiple projects
    • Excellent written and verbal communication skills
    • Flexible, self-driven, and solution-focused with a collaborative mindset
    • Ability to navigate a fast-paced environment and engage with multiple stakeholders

    Preferred Qualifications:

    • Experience in campaign planning, event strategy, or project management

    Additional Information

    All your information will be kept confidential according to EEO guidelines.

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    It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

  • Industry
    Hospitality