Media Specialist

Raising Cane's

Media Specialist

Plano, TX
Full Time
Paid
  • Responsibilities

    Job Description

    The Media Specialist supports a wide range of paid media initiatives and serves as a key liaison between the Restaurant Marketing team and agency partners. This role is responsible for coordinating media planning, tracking performance, maintaining budgets and timelines, and developing reports and presentations to support strategy and execution.

    Your Impact and Responsibilities:

    • Support media planning and execution across national and local initiatives, serving as SME for assigned markets
    • Manage incremental media requests for new restaurant openings, remodels, and recruiting plans from initial request through invoice reconciliation
    • Maintain and update financial tracking documents, collaborating with Finance, Accounting, and Marketing teams to ensure billing accuracy and timely adjustments
    • Monitor local media spend and alert team members/agencies of adjustments needed across markets
    • Coordinate NRO media timelines and campaign planning, ensuring alignment between internal teams and agency partners
    • Track campaign materials and deliverables (e.g., flowcharts, contracts) and collaborate on evolving media reporting processes and local initiatives
    • Develop presentations and support materials for internal meetings, training sessions, and cross-functional collaboration
  • Qualifications

    Qualifications

    • 1-3 years’ experience in media planning at an advertising agency or in-house marketing team
    • Bachelor's degree in advertising, marketing, or related field
    • Proficiency in Microsoft Office: Excel, PowerPoint, Outlook, and Word, with a working knowledge of media math
    • Foundational understanding of digital and traditional media tactics including paid, social, programmatic display and video, streaming audio, linear TV, AM/FM radio, and OOH
    • Detail-oriented, organized, and able to manage shifting priorities
    • Self-driven, flexible, and highly energetic with strong written and verbal communication skills

    Preferred Qualifications

    • Experience with billing reconciliations, accruals, and invoice management

    Additional Information

    All your information will be kept confidential according to EEO guidelines.

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  • Industry
    Hospitality