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Brand & Content Marketing Specialist

National Debt Relief

Brand & Content Marketing Specialist

New York, NY
Full Time
Paid
  • Responsibilities

    Job Description

    WHO WE'RE LOOKING FOR

    National Debt Relief is seeking a Brand and Content Marketing Specialist to support the development and execution of best-in-class customer facing brand initiatives, earned media efforts, and content marketing strategies. This role will report directly to the Senior Manager of Brand Marketing and will work closely with key department leaders and stakeholders throughout the Company.

    This person will work alongside a dynamic marketing team to shape the Company’s current and future brand marketing efforts, helping the company to evolve and further stake out our place in the market. Strategies and initiatives will span across integrated marketing campaigns (TV, radio, digital, etc…), content marketing, and organic social media.

    This person will support a corporate agenda that raises aided and unaided awareness of the National Debt Relief brand, while promoting our agenda of supporting those in need and alleviating the growing debt crises in the United States.

    PRINCIPAL DUTIES AND RESPONSIBILITIES:

    • Support the launch of the new company’s brand strategy and marketing campaign. Duties include, but are not limited to:
      • Assist in the creative development and production of new campaign assets (TV, radio, photography and digital) and brand guidelines with agency partners. Ensure deliverables align with brand strategy and are created on time.
      • Brand Compliance: Partner with internal teams cross-functionally on specific initiatives to ensure that projects align with our brand positioning and identity
    • Manage upper and mid-funnel content marketing planning and execution across social media and website platforms – leveraging tactics like testimonials, influencer marketing, blogs and thought leadership content
      • Draft and edit effective creative and content briefs that include campaign/marketing objectives and strategic messaging
      • Collaborate with internal creative department, external agency/vendor teams and freelancers to develop assets. Ensure materials are on strategy and follow brand guidelines, as outlined in the creative brief.
      • Develop and manage organic social media content calendar
      • Community management of specific social media channels and review sites
      • Evaluate performance and recommend strategies to optimize
    • Monitor competitive landscape and leverage consumer insights to gain a deeper understanding of our consumer and their journey to develop effective and insight-driven marketing
    • Track marketing projects and creative development in project management software
    • Assist marketing team to create presentations and decks

    REQUIRED SKILLS AND EXPERIENCE:

    • Bachelor’s degree in Marketing, Advertising, Communications or a related field
    • 2+ years of experience in integrated brand marketing, brand management or content marketing. Agency experience is a plus.
    • Full understanding of social media platforms (Facebook, Twitter, Instagram, etc.) Experience with influencer marketing, content development and community building.
    • Proficient in Microsoft Office (Word, Excel, PowerPoint)
    • Strong written and interpersonal communication skills. Highly collaborative, and ability to work well with a cross-functional team and external partners to develop cohesive marketing and content.
    • Passionate self-starter and able to move with speed to implement ideas
    • Handles multiple projects simultaneously and ability to track projects with varying deadlines
    • Ability to form a deep understanding of our customer and how to connect with them through all forms of marketing content
    • Equally analytical, creative and process-driven

    WHAT WE OFFER:

    A team-first, work hard play hard culture, full of rewards and recognition for our employees. We are dedicated to our employees’ success and growth.

    Our extensive benefits package includes:

    • Generous Medical, Dental, and Vision Benefits
    • 401(k) with Company Match
    • Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
    • 10 weeks Paid Parental Leave
    • Pre-tax Transit Benefits
    • Discounted Gym Membership
    • Citi Bike Annual Membership Discounts
    • No-Cost Life Insurance Benefits
    • Voluntary Benefits Options
    • ASPCA Pet Health Insurance Discount.

    ABOUT NATIONAL DEBT RELIEF:

    National Debt Relief is one of the country’s largest and most reputable debt settlement companies. We are made up of energetic, smart, and compassionate individuals who are passionate about helping thousands of Americans with debt relief. Most importantly, we’re all about helping our customers through a tough financial time in their lives with education and individual customer service.

    We are dedicated to helping individuals and families rid their lives of burdensome debt. We specialize in debt settlement and have negotiated settlements for thousands of creditor and collections accounts. We provide our clients with both our expertise and our proven results. This means helping consumers in their time of hardship to get out of debt with the least possible cost. It can also mean conducting financial consultations, educating the consumer, and recommending the appropriate solution. Our core services offer debt settlement as an alternative to bankruptcy, credit counseling, and debt consolidation. We become our clients' number one advocate to help them reestablish financial stability as quickly as possible.

    NATIONAL DEBT RELIEF IS A CERTIFIED GREAT PLACE TO WORK®! National Debt Relief is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law

    _For information about our Employee Privacy Policy, please visit _www.nationaldebtrelief.com/employee-privacy-policy

     

    #ZR  #LI-REMOTE 

    Company Description

    National Debt Relief is one of the country’s largest and most reputable debt settlement companies. We are made up of energetic, smart, and compassionate individuals who are passionate about helping thousands of Americans with debt relief. Most importantly, we’re all about helping our customers through a tough financial time in their lives with education and individual customer service. We are dedicated to helping individuals and families rid their lives of burdensome debt. We specialize in debt settlement and have negotiated settlements for thousands of creditor and collections accounts. We provide our clients with both our expertise and our proven results. This means helping consumers in their time of hardship to get out of debt with the least possible cost. It can also mean conducting financial consultations, educating the consumer, and recommending the appropriate solution. Our core services offer debt settlement as an alternative to bankruptcy, credit counseling, and debt consolidation. We become our clients' number one advocate to help them reestablish financial stability as quickly as possible.

  • Industry
    Hospitality