Job Description

Your Role at Raising Cane’s:

The Public Relations Manager supports Raising Cane’s national storytelling efforts by managing media strategy, refining processes, and leading campaign-based communications. This role is responsible for executing PR strategies, pitching media, writing content, and managing relationships with reporters and media outlets across multiple industries to drive brand awareness.

Your Impact and Responsibilities:

• Lead development of press releases, media lists, messaging, and PR content for campaigns, events, and brand activations at the local and national level
• Manage execution of media events, press briefings, and interviews
• Collaborate with PR, local marketing, and brand teams to align messaging and maximize reach
• Lead strategy for primary and secondary brand campaigns
• Monitor media coverage and trends to inform messaging and identify opportunities or risks
• Manage PR calendars, reporting cadence, and team deliverables to meet deadlines and maintain quality
• Produce talking points and media kits for internal and external spokespeople
• Develop and maintain working relationships with various key media outlets

Travel Requirements:

• 75%

Qualifications

• 5 years’ experience in public relations supporting food, beverage, retail, or consumer brands
• Bachelor’s degree in public relations, business, or marketing
• Experience managing media campaigns, pitching national outlets, and developing relationships
• Strong writing and editing skills with mastery of grammar, punctuation, and AP style
• Proficiency in Microsoft Office and PR media tools, including Muck Rack and Cision
• Detail-oriented, organized, and flexible for timely multi-project management
• Ability to work effectively and efficiently both independently and collaboratively
• High sense of discretion with confidential, sensitive information

Preferred Qualifications

• Experience with sports media or athletic partnerships
• Strong interest in pop culture, trending events and sports

Additional Information

All your information will be kept confidential according to EEO guidelines.

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