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Email Marketing Specialist

Vail Resorts Management Company

Email Marketing Specialist

National
Full Time
Paid
  • Responsibilities

    Email Marketing Specialist Vail Resorts 529 reviews - Broomfield, CO 80020 Vail Resorts 529 reviews Read what people are saying about working here. Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak. Welcome to Vail Resorts. Reach Your Peak. The RM Specialist will be responsible for the translation of tactical plans into day-to-day execution, project management, and supporting the execution of marketing campaigns within the Relationship Marketing department. This role will support the RM Sr.Specialists, as well as lead projects independently. Key responsibilities are included but not limited to building, proofing and deploying email marketing campaigns, and working with partners in key departments to develop and coordinate go-to-market plans. Job Responsibilities * Work to implement Vail Resorts email campaigns, including season pass sales, resort communications, journey based and automated, triggered and dynamic campaigns * Daily coordination, execution, proofing and communication of email campaigns * Maintain deadlines, tactics and other business items in an organized, detailed manor * Extreme attention to detail- ensuring executional excellence via full quality assurance audits of campaigns * Ability to evaluate queue of work needing to be complete, prioritizing based off goals * Coordinate and optimize the design, content, layout, customer segmentation and messaging strategies of email communications * Learn and apply best practices for email campaign creative, content, testing, subject lines, browser compatibility, segmentation, and CAN-SPAM/CASL compliance * Help lead the process with partner teams to ensure successful execution of go-to-market plans * Build relationships with key internal departments and corporate partners * Work with Sr. Specialists and analytics to create reports to track both internal and external email campaign performance, including subscribes/unsubscribes, click-through, open rates, and online revenue distilling into recommendations to improve performance * Other duties as assigned Required Qualifications * 2+ year experience in direct or online marketing * 1+ years of experience with HTML; knowledgeable on the difference between coding for web and email * Experience working with dynamic templates/ content to handle multiple segments * Experience working with email marketing tools ExactTarget/Salesforce Marketing Cloud experience a plus * Experience prioritizing multiple tasks concurrently based on larger goals * Stong communicator, highly organized, team player and innovative thinkers. Preferred Qualifications * Experience with Microsoft Office, Adobe Dreamweaver, Adobe Illustrator/Photoshop, HTML * Experience with analytics and generating insights from data * Experience working with marketing databases/campaign management tools * Creation and utilization of dynamic email templates and subsequent source systems * Bachelor's degree in Business, Marketing, Communications or a related degree We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at www.vailresortscareers.com Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law. VRMRKT Requisition ID 156680 Vail Resorts - 15 hours ago - save job - original job Apply Now Apply On Company Site Save this job

  • Industry
    Hospitality