Job Description

We are looking for a data-driven Digital Marketing Manager to oversee digital campaign strategies and activities at Experian Data Quality (EDQ).  We are a global leader in providing data quality software and services.  We help our clients to proactively manage the quality of their data through world class validation, matching, enrichment, and profiling capabilities.  With flexible SaaS and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.

WHAT YOU’LL BE DOING

The Digital Marketing Manager will be responsible for supporting the digital efforts of the marketing department and managing the digital SEO specialist.  You will partner closely with Experian’s marketing leadership to create and implement multi-channel campaign strategies with focus on paid, organic, and social that will help bring new leads to the business and drive ROI.  This role is a blend of strategy and creative, execution and rigorous measurement.  The ideal candidate will have strong digital marketing and analytical skills, collaborate with external agencies, and optimize campaigns to attain monthly, quarterly, and annual program key performance indicators (KPIs). 

RESPONSIBILITIES

• Own and optimize paid search program to drive highly qualified leads to the business
• Oversee and manage organic search program, led by the SEO specialist
• Manage and develop the digital SEO specialist
• Manage agency partner relationships to maximize impact
• Translate business objectives into focused digital campaign efforts that achieve awareness, engagement, leads, and revenue KPIs 
• Establish and manage digital campaign budgets, tracking ROI to refine and inform future strategies 
• Design and partner with marketing peers to build reporting and dashboards 
• Maintain strong market intelligence, keeping up to date on digital marketing trends and competitive environment
• Advocate for and drive visibility of marketing campaign strategies and digital performance across the Experian Data Quality organization
• Additional marketing team projects as needed

Qualifications

WHAT YOUR BACKGROUND LOOKS LIKE

• BS/MS in marketing or related field
• Minimum of 5+ years’ experience in digital marketing or related marketing role
• Strong presentation, problem-solving, and analytical skills
• Experience with direct report(s) preferred
• Team oriented with a positive attitude
• Proven success in strategy, framework, development, and execution of multichannel digital campaigns
• Experience in using Salesforce, 6sense, Eloqua and/or comparable marketing automation and CRM tools

Additional Information

WHY CHOOSE US?

Our colleagues’ health and wellbeing are a top priority for us, that’s why our reward, benefits and wellbeing programs are designed so you can come to work feeling your very best self. Our benefits focus on health, money, and lifestyle so you can tailor your benefits to your own personal needs. Whether it’s your physical and mental wellness, getting to work or preparing for the next big milestone in your life, we have a range of flexible options to have you covered!

• To learn more about our culture and what it’s really like to work here, check out our interactive guide here: https://view.pagetiger.com/experianguideforcandidates/1
• Could this be the role for you? Apply now to start your journey with Experian.
• To learn more about our culture and what it’s really like to work here, check out our LinkedIn and social media channels using the hashtags #UniquelyExperian
• YOUTUBE VIDEO LINK: HTTPS://WWW.YOUTUBE.COM/WATCH?V=TRVCHQR81TY
• Experian Careers - Creating a better tomorrow together
• Find out what its like to work for Experian by clicking here

#LI-REMOTE

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a thriving, inclusive and diverse team where people love their work and love working together. We believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrow. We value the uniqueness of every individual and want you to bring your whole, authentic self to work. For us, this is The Power of YOU and and it reflects what we believe.  See our DEI work in action!

Please contact us at JobPostingInquiry@experian.com to request the salary range of this position (please include the exact Job Title as it reads above in your email). In addition to a competitive base salary and variable pay opportunity, Experian offers a comprehensive benefits package including health, life and disability insurance, generous paid time off including 12 company paid holidays and parental and family care leave, an employee stock purchase plan and a 401(k) plan with a company match.

Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here