Job Description
We are seeking a motivated individual to join our Data Acquisition team as CPO Manager. This individual will work extensively with OEM partners’ CPO/remarketing teams, dealer group clients, and dealer councils toward partnerships and/or commercial agreements to continuously strengthen Experian Automotive data assets related to CPO programs.
Major Job Functions:
- Develop and execute a strategic plan to engage with OEMs and promote the adoption of AutoCheck products within their CPO programs
- Build and maintain strong relationships with key OEM and Franchise Dealer stakeholders.
- Establish an understanding of the OEM/CPO landscape as it pertains to Experian data.
- Enhance overarching CPO strategy and individual OEM value propositions to optimize OEM CPO program success and enhance program integrity.
- Collaborate across Experian internal stakeholders including product development to facilitate the Experian CPO value proposition and meet the unique needs of OEM partners.
- Educate OEM partners on the benefits of integrating AutoCheck solutions into their CPO Programs, emphasizing the value of comprehensive vehicle history reports in enhancing transparency and customer confidence.
- Lead negotiations and contract discussions with OEMs to secure partnerships.
- Obtain OEM CPO data for display on the AutoCheck Vehicle History Report
- Enhance the OEM’s existing CPO marketing strategy with Experian data and insights.
- Collaborate internally with Data Strategy and Product Development teams to understand their requirements pertaining to data ingestion.
- Monitor market trends and competitor activities to identify opportunities for partnership and differentiation within the OEM CPO segment.
- Produce Experian CPO reporting that highlights the OEM benefit associated with screening candidate CPO vehicles through the AutoCheck database.