Job Description

Experian Consumer Services (ECS) CRM team is seeking a Salesforce Marketing Cloud (SFMC) Developer. As the ideal candidate, you’ll be highly driven and organized, strive for operational excellence, and have a customer-centric philosophy. You will be joining a team focused on developing cross-channel customer journeys, establishing rules-based creative messaging, developing and monitoring testing scenarios. The scope of work includes working in partnership with CRM Program Managers and IT stakeholders to understand the business needs and objectives and leverage your SFMC experience to design, configure and develop the solution within SFMC platform. You thrive in fast-paced environments and are a natural problem solver. You’re adept at research and management/stakeholder communications. You conduct yourself confidently, professionally and respectfully with colleagues at all levels and value building strong working relationships throughout the organization.

WHAT YOU’LL BE DOING

As a Salesforce Marketing Cloud Developer in CRM team, you will bring your experience in design, development and execution of large-scale, customer-centric communications. Responsibilities for this position include:

• Developing emails, push, SMS, audience selection, trigger qualification, suppressions, segmentation, building journeys, customer lifecycle programs.
• Developing cross-channel communications using all modules in Salesforce Marketing Cloud including but not limited to Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, Mobile Push and Mobile Connect.
• Understanding the primary SFMC data model and architecture.
• Familiarity with various data extraction/manipulation techniques.
• Building and automating SQL based direct-to-consumer campaigns using enterprise applications, such as Salesforce Marketing Cloud and Campaign Management Tools.
• Staying current with rapidly developing Salesforce ecosystem.
• Training and coaching internal teams on how to best use Salesforce Marketing Cloud.
• Supporting center of operational excellence which includes identifying innovation opportunities.
• Conducting data analysis and optimizing performance of slowly running queries.
• Developing ongoing improvements to campaigns and operational processes.
• Conducting operational assessments and presenting findings/recommendations to team members.
• Documenting data/process flows and QA validations.
• Gathering and translating business requirements into a technology solution and implementing that solution in an accurate, efficient and reliable manner.
• Liaising with cross-functional teams including Technical Teams, Business Intelligence/Data Warehousing, Analytics, Web Operations, Legal, and Marketing for continuous enhancement of CRM marketing capabilities.

Qualifications

WHAT YOUR BACKGROUND LOOKS LIKE

• 5+ years of email marketing experience at an operational level, preferably in an ecommerce organization and focused on a subscription/retention business model.
• Intermediate level of knowledge in Salesforce Marketing Cloud modules.
• Hands on experience with enterprise CRM/Database/ESP platforms working inside the tools to execute cross-channel, data-driven campaigns.
• Hands on SQL and HTML experience.
• Experience and adherence to strong QA process.
• Ability to communicate complex technical concepts in non-technical, business terms in both written and verbal form.
• Experience with start to finish design and execution of multi-channel direct marketing/CRM programs and demonstration of strong follow-through responsibilities.
• Experience producing deliverables within a diverse, fast paced environment, collaborating effectively across cross-functional teams and juggling multiple projects and initiatives simultaneously.
• Enjoys collaboration with diverse teams & stakeholders.
• Strong written and oral communication skills.
• Knowledge with Agile based project methodologies and tools (e.g. JIRA).
• Resourceful, self-starter who can identify and prioritize time commitments in the absence of specific guidance.
• Unquestionable personal code of ethics, integrity, diversity and trust.
• Bachelor’s degree in Computer Science, Information Systems or related areas.
• Salesforce Marketing Cloud certification is preferred.

PERKS

• Visa sponsorship is available for this position.
• This role can be 100% remote long term or you can work out of one of our offices.
• Three weeks of vacation, five sick days and two volunteer days (plus eleven paid holidays).
• Competitive pay and comprehensive benefits package, with a bonus target of 15%
• Flexible work schedule and relaxed dress code.
• People-focused culture where personal and professional growth is prioritized.
• Recognition and celebration of performance and achievements.
• Power to bring your whole self to work – where your differences and values will be respected and celebrated.
• Employee Resource Groups set up and run by employees, for employees. These networks build, celebrate, and further understanding of the diverse identity and experiences within Experian, in support of our commitment to diversity and inclusion.
• International network of peers; mentorship programs.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a thriving, inclusive and diverse team where people love their work and love working together. We believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrow. We value the uniqueness of every individual and want you to bring your whole, authentic self to work. For us, this is The Power of YOU and it ensures that we live what we believe.