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Digital Marketing Specialist

Globe Life

Digital Marketing Specialist

Culver City, CA
Full Time
Paid
  • Responsibilities

    SUMMARY: We are a highly successful Digital Marketing Division of Globe Life, an S&P 500 company. Our rapidly expanding group in Culver City (Silicon Beach) is seeking to hire an Internet Marketing Specialist to support direct response digital marketing initiatives. This position is a great opportunity for someone who has hands-on experience working in digital advertising platforms and understands the mechanics of display network advertising. We are not an advertising agency, this is a client-side position so you will have the chance to expand your knowledge of all facets of digital marketing, not just client support.

    The right candidate will have at least 2 years experience managing display campaigns in digital advertising platforms such as GDN, Facebook Ads, or similar. Primary responsibilities will include setting up new campaigns, reporting on KPIs, and assisting with day-to-day campaign management for all digital marketing channels. Experience using Excel to generate reports and a familiarity with analytics tools like Google Analytics are strong pluses, but not required.

    Benefits are generous and include a Pension Plan, 401K matching, and health/dental insurance. We are a small office (

    This is a fast-paced office so we have high expectations. However, we are also a small and close-knit office with a great culture.

    Due to the global pandemic, our employees are currently working remotely, but ultimately we will move to a flexible schedule that includes WFH as well as days in the office. Thus, candidates do need to reside in the Greater Los Angeles area.

    Please send a cover letter and resume describing your qualifications and be sure to include your salary requirements. This is an onsite position only, No Agencies.

     

    EQUAL EMPLOYMENT OPPORTUNITY: Globe Life is proud to be an equal opportunity employer. Our success depends on the combined skills and talents of all our employees. We are committed to making employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, family status, medical condition, disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state, and local laws and ordinances.

    Required Skills

    KEY RESPONSIBILITIES:

    • Day to Day administration and optimization of paid search accounts (Google/Bing)
    • Reporting and Other Administrative needs for paid search and other digital media as assigned
    • Ability to understand key performance indicators (KPIs) and make recommendations
    • Facilitate excellent communication with vendors
    • Required Skills:
    • Adwords
    • Adwords Editor
    • Bing
    • SA360
    • GA360
    • Exceptional Written and Verbal Communication Skills
    • Proven project management skills
    • Advanced Microsoft Office, ESPECIALLY EXCEL, Word, Outlook
    • Ability to prioritize, multi-task, and handle pressure and deadlines
    • Web and tech Savvy including experience with marketing software and web analytics tools such as Google Analytics.
    • Some HTML experience.
    • Ability to teach yourself how to use unfamiliar software
    • Reliable and predictable attendance of your assigned shift
    • Ability to work Full-Time and/or Part-Time based on the specific position for which you're applying

    Required Experience

    • BS or Equivalent.
    • Two-Five years relevant experience
  • Qualifications

    KEY RESPONSIBILITIES:

    • Day to Day administration and optimization of paid search accounts (Google/Bing)
    • Reporting and Other Administrative needs for paid search and other digital media as assigned
    • Ability to understand key performance indicators (KPIs) and make recommendations
    • Facilitate excellent communication with vendors
    • Required Skills:
    • Adwords
    • Adwords Editor
    • Bing
    • SA360
    • GA360
    • Exceptional Written and Verbal Communication Skills
    • Proven project management skills
    • Advanced Microsoft Office, ESPECIALLY EXCEL, Word, Outlook
    • Ability to prioritize, multi-task, and handle pressure and deadlines
    • Web and tech Savvy including experience with marketing software and web analytics tools such as Google Analytics.
    • Some HTML experience.
    • Ability to teach yourself how to use unfamiliar software
    • Reliable and predictable attendance of your assigned shift
    • Ability to work Full-Time and/or Part-Time based on the specific position for which you're applying
  • Industry
    Human Resources