Marketing Specialist (Web and Ecommerce)

Location: Clearwater, 33765 - WFH Option
Onsite (3) days per week

Pay: $55,000 to $60,000 yearly

Type: Direct hire

Schedule: M-F, 8:00 AM to 5:00 PM EST

Job description:

1. The purpose of this role is to help drive online revenue through enhanced customer experience, data-informed strategies, and seamless cross-functional collaboration.
2. Website & Ecommerce Management: Own the daily operations, content accuracy, compliance, and technical performance, partnering with developers to resolve issues and implement enhancements.
3. Customer Experience Optimization: Lead strategic initiatives including personalization, reviews, loyalty, subscriptions, and A/B testing to drive satisfaction, engagement, and conversion.
4. Data Analysis & Performance Management: Analyze site traffic, conversion rates, and customer behavior to prioritize high-impact optimizations that support revenue growth.
5. Ecommerce Marketing Execution: Support and implement ecommerce campaigns, promotions, SEO improvements, and seasonal initiatives to drive traffic and sales, while maintaining brand consistency.
6. Cross-Functional Collaboration: Coordinate with internal teams (communications, sales, product, customer service) and manage vendor relationships to align ecommerce activities with overall business goals.

• Bachelor’s degree in Marketing or related
• Shopify
• ClickUp
• SEO
• SEM
• Web analytics tools
• Google Analytics
• HTML/CSS/web design
• AI marketing tools

• Must have (2)+ years of ecommerce marketing or website management
• Proficiency in ecommerce tools (search, recommendations, reviews, loyalty, customer support, subscriptions)
• Experience with project management tools
• High school diploma or equivalent
• Background check required
• Drug screening required