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Copywriter Specialist Higher Ed

Powerschool Group Llc

Copywriter Specialist Higher Ed

Austin, TX
Full Time
Paid
  • Responsibilities

    Copywriter Specialist (Higher Ed) US-TX-Austin Company Information Job Description Job Purpose The Copywriter Specialist is responsible for creating and delivering engaging and relevant content that is persona driven and aligned to the buyer journey. This content can either be written or graphically designed. Essential duties and responsibilities * Create and/or manage the creation of content assets for the following: inbound and outbound digital marketing; paid, earned and owned channels; thought leadership and demand gen content * Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content * Support content strategy development with research and information gathering on audience challenges and needs, interactions and asset preferences * Manage content lifecycle workflow for assigned content types from creation through approvals, editing, publishing/activation, measurement, curation and maintenance * Other duties as assigned Qualifications Skills & Requirements Qualifications include: * Bachelors Degree * 3+ years professional experience * Excellent communication skills * Copywriting skills, including the ability to write in different styles for different channels (web, print, social) and different audience types and goals; and/or Design skills, including expert knowledge of Adobe CreativeSuite and demonstrated experience in composition and typography for both digital and print, with clean, less-is-more aesthetic, and effective use of whitespace * Strong work ethic, detail oriented, well organized, efficient with time management * Collaborative work style and ability to work across functional teams * Motivation to learn, a can-do attitude, and continual development of skill set

  • Industry
    Human Resources