We are seeking a Public Relations Manager (PR Manager) to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs. This position will be responsible for creating story lines, messaging as well as be responsible for managing 3rd party agencies.
RESPONSIBILITIES
- Responsible for coordinating all public relations activities
- Developing a marketing communications plan including strategy, goals, budget and tactics
- Developing a media relations strategy, seeking high-level placements in print, broadcast and online media
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Create messaging and story lines for the company as well as new products
- Manage media inquiries and interview requests
- Manage 3rd party agencies
- Monitor, analyze and communicate PR results on a quarterly basis
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
REQUIREMENTS
- Proven working experience in public relations required
- Proven track record designing and executing successful public relations campaigns at both a local and national level
- Strong relationships with both local and national business and industry media outlets
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Exceptional writing and editing skills
- Experience working within lifestyle, entertainment, fashion, beauty highly preferred
- Solid experience with social media including blogs, Facebook, Twitter, etc.
- Event planning experience
- BA/MA degree in Marketing, Advertising, Communications or a related discipline