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Research Analyst/Sr. Analyst, Forecasting-BASES Innovation

Nielsen

Nielsen

Research Analyst/Sr. Analyst, Forecasting-BASES Innovation

3 locations
Full Time
Paid
  • Responsibilities

    Innovation matters. With best in class research and predictive analytical tools, Nielsen BASES, the worldwide leader in analyzing and consulting on new products, remains at the core of our clients' new product ideas, product messaging that inspires action, fresh packaging designs and optimal product launch strategies. At Nielsen, you will work with industry leading marketers and see your work come to life.

    Have you ever wanted to modernize the brand and bottle design for an iconic beer company? How about discovering the next big energy drink? At Nielsen, you can.

    Be curious. Be collaborative. Be forward thinking. Join the Innovation team and work with our clients as a consultant, a problem solver and the voice of Nielsen BASES at our clients.

    Job Purpose

    • To execute marketing research studies by compiling, analyzing, and interpreting marketing research data, writing client reports, and constructing presentations.
    • Generates initial draft of forecast results, analyses, and reports, summarizing outcomes, conclusions and recommendations in a concise, client-friendly manner.
    • Supports commercial teams in meeting revenue goals by developing strong forecast analysts, ensuring a high degree of forecast accuracy and supporting high profile and complex forecasting discussions with the client

    Responsibilities

    • Accountable for high quality first draft of forecasts
    • Drive forecast development and activation for marketing research studies by compiling, analyzing, and interpreting marketing research data
    • Reviews data for errors and inconsistencies
    • Understands and learns to consult on activation and marketing plans
    • Prepares inputs and runs forecasting models
    • Develops preliminary forecast summaries
    • Understands and learns to analyze in-market data and other available Nielsen data to inform forecasts
    • Executes validations, launch management and/or tracking
    • Prepares initial client correspondence and forecast deliverables
    • Participates in client meetings and presentations as needed
    • Develop basic understanding of demand metrics (Factors for Success and volumetric key measures) and how they influence sales
  • Related Article
  • Qualifications

    Success Factors

    • Strong analytical thinker
    • Strong organizational skills
    • Attention to detail and ability to deliver high quality results
    • Strong written and verbal communication skills, and ability to clearly pull a story together
    • Ability to understand market research results and use these results along with in-market data to pull together a story
    • Ability to prioritize and meet deadlines
    • Demonstrates ability to execute against projects for a variety of BASES products, and develop a basic working knowledge of consumer and marketing drivers of sales volume
    • Work effectively with Demand teams to execute projects
    • Understand client needs and adapt forecast inputs appropriately
  • Industry
    Information Services
  • Locations
    Chicago, IL • Parsippany, NJ • Cincinnati, OH
  • About Us

    Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.