The CDP Technical Consultant consults with clients and Acxiom internal teams to understand business needs, gathers & defines client requirements, proposes solutions, and consults on technical designs of solution to deliver clients' initial use cases and scale up for future capabilities. They are part consultant and part architect, with hands on technical experience that gives them the ability to translate business requirements into technical designs. The CDP Technical Consultant will help define the process for the Implementation Kickstart and Discovery process, and play the lead role in facilitating these sessions, and training others to do so. They function as a trusted advisor of the client, and technical mentor to the implementation team that is ramping up to deliver Acxiom's new CDP Product offerings.

JOB RESPONSIBILITIES

• Help our clients maximize the value of Acxiom's Real Time Marketing Automation capabilities by providing guidance on best practices and use cases that deliver value to their business
• Consult with clients to interpret their business needs into solution requirements and mapping those requirements to the capabilities of Acxiom's suite of real time and CDP products and Preferred Partner capabilities
• Develop a repeatable process for workshops they facilitate with clients to help them develop a personalization strategy and implementation roadmap
• Build expertise in Acxiom's suite of products and solutions
• Translate business requirements into high level solution design
• Work with Acxiom's delivery team to ensure technical solution design meets clients' business requirements
• Provide MarTech expertise during sales process to consult with opportunity pursuit teams
• Keep abreast of MarTech Industry trends and the competitive landscape, consult with Acxiom's Product & Partner teams on strategy and emerging client needs, and mentor Acxiom delivery teams on MarTech solutions and best practices

SKILLS & EXPERIENCE

• Experience building and testing campaign elements such as segments, emails, dynamic content, landing pages, forms, complex audience definitions
• Experience designing complex campaign workflows to meet business requirements
• Familiarity with universe sizing to help inform campaign planning and audience definition
• Knowledge of A/B and multivariate testing approaches
• Proficiency translating business requirements into high level solution design
• Experience implementing real time marketing technology solutions such as CDPs, DMPs, DSPs, tag management solutions, or other Marketing Automation Platforms
• Exposure to cloud-based hosting services and related technologies
• Experience in systems integration methodologies and best practices
• Strong presentation and facilitation skills

PRIMARY LOCATION CITY/STATE:

Homebased - Conway, Arkansas

ADDITIONAL LOCATIONS (IF APPLICABLE):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.