The Digital Campaign Manager (DCM) supports their client in managing the complexity of planning, executing and measuring their digital marketing campaigns. The candidate must possess a knowledge of Acxiom processes for the products they support and of the processes and requirements of partners where required. The DCM oversees the daily operation of campaigns and the teams that support them, acting as the quarterback to ensure the timely and quality delivery of digital solutions including, for example, online display advertising, addressable television advertising, and closed-loop campaign measurement. The DCM is the primary coordination point across internal cross-functional teams. DCMs work directly with client and partner contacts on campaigns, under the overall direction of the client and/or the client’s internal account management teams.
What you will do:
The Digital Campaign Manager (DCM) manages Acxiom’s delivery of services in support of digital marketing campaigns. Digital campaigns typically involve ingestion, transformation and delivery of data files from and/or to clients and partners for use in targeting and measurement. A DCM is the primary owner of the end-to-end campaign process used to support a digital campaign. Typically, a campaign process involves several steps:
Establish a campaign plan, including goals, timelines, deliverables and responsibilities
Assign responsibilities to participants
Coordinate completion of tasks and handoffs
Perform quality control to ensure inputs, intermediate products, and end products meet campaign requirements
Resolve issues in timing, quality, performance, etc. and escalate as necessary
What you will need:
Bachelor’s degree and/or professional certification and a minimum of 2 years of relevant experience
Strong verbal and written communication and presentation skills, with both internal colleagues and external clients
Technically literate and comfortable working with Acxiom internal platforms and with Internet technologies, with a desire to build technical knowledge
Extremely proactive, highly organized, with proven ability to manage multiple tasks
Ability to prioritize and focus, with strict attention to detail
Understanding of and interest in practice of digital marketing
Sound knowledge of productivity tools such as MS Office, Word, Excel, and PowerPoint, as well as collaboration and project management tools
Sound knowledge of database structure and management practices
Great team player, know when to lead and when to follow
Extended workday hours may be required to complete deliverables
Flexibility for multitasking on many occasions
What will set you apart:
LiveRamp Connect Experience
Digital Marketing Experience
Why Acxiom? We pride ourselves on cultivating an environment that is inclusive, flexible, and full of opportunities for growth. Many of our associates stay at Acxiom for decades, which speaks to our love for and dedication to our associates. Acxiom repeatedly wins company awards including Great Places to Work, Best Workplaces for Innovators and Women. If you want to work at a tech company that prioritizes innovation, empowers diversity, believes in work-life balance, provides world-class associate training and development, and offers great benefits, this IS the place for you!
Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.