Evolve and promote marketing identity recognition strategies for large US financial institution client across digital and non-digital marketing channels located in New York City, New York or Irving, TX. The Identity Recognition Team Leader will work as a hybrid member of the Addressable Marketing Team for one of our largest clients evangelizing the identity solutions and providing consult for future development, testing strategy, and product enhancements for the client’s first party identity solutions. Partners with vendors across the digital and offline ecosystem in support of Acxiom and financial institution client. Maintains & expands consumer recognition accuracy, marketing network match-rates & marketing channel reach whether using known, pseudonymous, &/or anonymous identifiers across a variety of open and closed marketing ecosystems for both customers and prospects in a privacy compliant way. The ideal candidate will have a strong understanding of identity recognition, as well as experience working in an ad tech capacity within a digital marketing organization. The leader utilizes advanced analytics and develops compelling storytelling to help inform identity recognition performance & implementation strategy.
*This role is homebased in the Dallas Metroplex or New York.
What You Will Do:
Educates client and partner stakeholders to understand the value and capability of marketplace identity solutions
Develops and implement strategies for improving customer and prospect recognition across the various marketing channel used by the client
Ensures client can leverage identity recognition techniques and technologies to properly monitor and track marketing activities at a consumer level
Researches and analyzes identity recognition trends and techniques that used to replace or augment existing capabilities
Creates and maintains detailed reports on identity recognition activities
Works across operation teams, assists with monitor marketing campaigns, and evaluate their effectiveness in terms of identity recognition
Designs and executes tests to assess identity recognition accuracy and performance
Develops and maintains relationships with vendors and partners for identity recognition
Provides training and guidance to staff, client, and partners on identity recognition
Keeps abreast of industry trends and emerging technologies related to identity recognition
Work a hybrid schedule with the ability to commute to an office in-person 2-3 days a week, working from home remaining days
Develops customer and prospect identity models to better understand their behavior
Analyzes customer and prospect data to identify potential trends, correlations and insights that used to inform marketing decisions.
Develops compelling visualizations of consumer identity data for use in presentations and reports
Uses data mining techniques and advanced analytics to discover new or underserved customer or consumer segments
Collaborates with client, Acxiom identity product team and client's vendors and partners to ensure customer identity data is collected and utilized properly
Identifies proactively potential risks associated with consumer identity related to reach or new privacy impacts
Establishes and manages to quarterly OKRs for identity product
Builds product business plans to drive utilization and rationalize identity investment
Creates product road maps and writes user stories and requirements
Advises legal, marketing, and other business stakeholders on latest privacy regulations impact on identity recognition
What You Will Need:
Bachelor’s degree in Marketing Technology, Computer Science, Information Technology, or a related field
5+ years of work experience in marketing industry with relevant title equivalence (Senior Manager, Associate Director, Director) working in either a tenured high-level individual contributor or leader
Extremely initiative-taking, highly organized, excellent attention to detail, with proven ability to manage multiple tasks, across various projects across multiple partners
Strong verbal and written communication and presentation skills, with both internal colleagues and external clients
Technical literacy with ability to explain technical information and concepts to non-technical audiences
Ability to work seamlessly cross-geography and multi-functionally within an organization to accomplish objectives
Critical thinking ability, with experience working in a technical environment to solve business-related problems
Travel %
Up to 25%
LOCATION: Homebased, must be located in Dallas or New York
Why Acxiom? We pride ourselves on cultivating an environment that is inclusive, flexible, and full of opportunities for growth. Many of our associates stay at Acxiom for decades, which speaks to our love for and dedication to our associates. Acxiom repeatedly wins company awards including Great Places to Work, Best Workplaces for Innovators and Women. If you want to work at a tech company that prioritizes innovation, empowers diversity, believes in work-life balance, provides world-class associate training and development, and offers great benefits, this IS the place for you!
Primary Location City/State:
Homebased - New York, New York
Additional Locations (if applicable):
Homebased - Plano
Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here .
Attention Colorado, California, Connecticut, Maryland, Nevada, New York City , Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .
Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.