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Global Digital Marketing Specialist - Social & Paid Media

Ingram Micro

Ingram Micro

Global Digital Marketing Specialist - Social & Paid Media

Buffalo, NY +4 locations
Full Time
Paid
  • Responsibilities

    DESCRIPTION Ingram Micro is an integral part of the technology and commerce ecosystems, helping our partners grow and thrive through the creation and delivery of Information Technology, Lifecycle Management, e-Commerce Logistics, and Cloud solutions. With $49 billion in revenue and the ability to reach 90% of the global population, we have become the world's largest technology distributor with operations in 59 countries and more than 35,000 associates.

    CloudBlue, an Ingram Micro business, is the world's largest cloud platform provider that orchestrates B2B ecosystems by enabling management of traditional and digital products and subscriptions, quickly onboarding, and integrating with partners, and scaling globally with a single platform. CloudBlue is the result of $500 million in investments, and our entrepreneurial scope means we operate with the agility of a high growth start-up, but with the confidence and backing of Ingram Micro.

    YOUR ROLE:

    We're looking for an exceptional digital marketer with expertise in social, paid media and other digital advertising - strategy, execution, attribution, and measurement at scale. You should have a strong background in social media marketing and community management, along with content creation. You will lead our digital marketing tactics for our Global Marketing campaigns including media buying and social community building, while teaching the company about our acquisition and engagement programs. You will work with the rest of the global marketing team to develop and optimize social and paid media, along with other campaign assets related to our solutions and community. This role requires a digital marketer who can deliver from campaign development to execution. This position will work at the group level, providing dedicated support to multiple solution categories, to ensure that digital channels are an integrated and optimized part of the marketing mix and that the objectives of channel preference are delivered upon. To be successful in this capacity, the candidate for this role must be comfortable working in a highly matrixed environment, in a global organization, and collaborating with large teams across the company. The ideal candidate will be passionate, have a vision for the future of paid media and social media marketing, and be focused on delivering results while continuously improving customer centricity and experience within our digital channels.

    WHAT YOU'LL BE DOING :

    • Own strategy, posting and community for CloudBlue social handles including content strategy, creation and execution
    • Assist in the development, execution, and optimization of ongoing paid media efforts to drive demand generation across channels (SEM, Social, Display, and PMP)
    • Leverage data to advance paid media strategies, track and report campaign and channel effectiveness, uncover relevant insights, and identify channel optimization opportunities
    • Monitor and optimize campaign budgets to ensure the highest possible return on advertising spends
    • Collaborate with team members and business partners to execute and measure integrated digital marketing campaigns, aligned with business goals
    • Stay current and knowledgeable on new developments, trends, and technologies in the digital marketing and paid media space
    • Own identifying, prioritizing and testing new channels and then scaling them
    • Manage paid media agencies as needed
    • Effectively support strategic sales efforts and global marketing initiatives
    • Drive continuous improvement in marketing communications planning and execution

    WHAT YOU BRING TO THE ROLE:

    • 3+ years plus years' experience in a digital marketing , preferably in B2B and tech/software
    • Experience with modern marketing platforms and tools such as CRM (Salesforce.com, Dynamics), marketing automation (Eloqua, Pardot, HubSpot), social media (Hootsuite, LinkedIn, Twitter), paid search (Google, Bing), and reporting (Domo, Adobe, Tableau)
    • Proven track record of success in digital marketing
    • Exceptional writing skills - writing samples required
    • Excellent proofreading skills with an eye for correct grammar and an ear for good copy
    • Proactive, self-starter with enthusiasm for challenges and innovation
    • Attention to detail and outstanding organizational skills
    • Bachelor's degree in marketing, communications or related field

    P lease be prepared to pass a criminal background check and drug test. This is not a complete listing of the job duties. It's a representation of the things you will be doing, and you may not perform all these duties.

    Ingram Micro believes there is no place in our society for social injustice, discrimination or racism. As a company we do not - and will not - tolerate these actions.

    Ingram Micro Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected category under applicable law.

  • Industry
    Information Technology and Services
  • Locations
    Irvine, CA • Miami, FL • Buffalo, NY • Williamsville, NY • Greenville, SC
  • About Us

    It’s no surprise that technology powers the planet. And what might surprise you is that Ingram Micro has the ability to reach more than 90% of the global population.

    By joining us, you make Ingram Micro’s contribution a reality: helping businesses grow, supporting industries from healthcare to education with their technology, or even connecting the world.

    What’s in it for you? Well, we take great care of our people, everyone is made to feel welcome, and opportunities to grow apply to all. But the prospect of shaping the future through technology is something you’re unlikely to find anywhere else.

    Let’s shape tomorrow.