Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk. Your Role and Responsibilities IBM is looking for a creative and analytically-minded Marketing Campaign Manager with passion and proven experience in designing, executing and optimizing high-performance marketing campaigns in the pursuit of audience engagement, responses, Sales pipeline, customer loyalty and revenue growth.

Responsibilities may include:

• Strategic Planning & Design
  • Developing deep insight into the target market, buyers and influencers
  • Developing audience profiles and addressable segments
  • Strategic routes to market planning working closely with Sales and Product Marketing
  • Audience-centric campaign journey and experience design
  • Developing an optimal campaign mix of activity spanning events, digital, social and telemarketing components
  • Building plans and forecasts that will achieve all Marketing and Sales KPIs and growth targets
• Execution Orchestration
  • Teaming with a diverse group of event, digital, analyst, content and automation resources to project manage and execute campaign activities
  • Executing go-to-market activities in a complex, matrix environment
  • Development and execution of digital marketing strategies spanning IBM owned Web properties, digital content and asset development, email marketing, paid media and organic search optimization
  • Quarterly and annual planning and management of large execution budgets and investments
  • Close partnership with Sales execs, Business Partners, Product Marketing and Digital Demand Reps (Inside sellers) to align Marketing plans with Sales priorities and capture, qualify and progress opportunities
  • Communication of performance objectives and gaps to internal execs and stakeholders
  • Balancing the workload and capacity of Digital Demand Reps
  • Coordination of execution and spend with large internal and external advertising, event and digital media agencies of record
  • Leadership for modern approaches in database marketing, campaign integration and automation
  • Creation of compelling, engaging content that reaches the audience in the right channel, at the right time
  • Personalization of marketing for greater audience engagement
• Performance Optimization
  • Advanced level of Sales pipeline and Marketing campaign performance analysis and optimization in support of attaining growth targets
  • Optimization to improve marketing productivity, efficiency and conversion of Marketing-generated responses into leads and wins
  • Media optimization including search optimization and A/B testing of various digital approaches to improve performance
  • Improving forecast accuracy and predictability

This role is located in New York City, NY

Primary teams this role works with:

The leader will work with the direct and extended North America marketing team, North America and Global Product Managers, Global Campaign Managers and Leadership, NA Sales, and extended NA Marketing Leadership team

Required Technical and Professional Expertise

Demonstrated experience with:

• Campaign, Events and Digital Marketing
• Analytics and Problem Solving
• Project and Financial Management

Preferred Technical and Professional Expertise

• Creative and empathetic
• Performance-driven
• Self starter with energy, drive and determination to accomplish goals and demonstrated ability to multi-task but stay focused on the end objective
• Exercises a collaborative leadership style
• Inspirational, compelling personality; the kind of person others always look to for ideas
• Relishes debate, finds possibility where there is none, and has strong vision for the future
• Analytical mind that can translate strategic insight into concrete actions

About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM

What matters to you when you're looking for your next career challenge? Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities - where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust - where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible. Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM

IBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.