At Acxiom, our vision is to transform data into value for everyone. Our data products and analytical services enable marketers to recognize, better understand, and then deliver highly applicable messages to consumers across any available channel. Our solutions enable true people-based marketing with identity resolution and rich descriptive and predictive audience segmentation.

We are seeking a Senior Segmentation Data Scientist to help lead the development of a next-gen segmentation system, Personicx, which will enable our clients to build ready-to-go personas to quickly define audiences. You will work with other analysts, data scientists, and product managers to build segmentation systems leveraging our existing data products. Building a segmentation system is both an art and science and you will blend your technical data science/statistics skills with your analytical aptitude to build the next generation segmentation product. The work will involve building & maintaining segmentation systems at varying levels of granularity leveraging a variety of advanced statistical and ML techniques. Our Senior Scientist will also have proficiency with US census data and strong acumen for US demographic data. You will partner with the product owner to augment this segmentation work with supporting analyses and data visualization to package the segments into a marketable product.

This role can be located remotely almost anywhere in the U.S.

What you will need:

• Bachelor's Degree in Statistics, Data Quality, Data & Analytics, Business, Math or related field with 5+ years experience; or a Master's degree in similar field with 3+ years experience
• 3 years of experience building segmentation systems using Factor Analysis & unsupervised learning methodssuch as K-Means, Hierarchical clustering, GMM, etc., and strong proficiency in dimensionality reduction techniques using factor analyses, PCA, etc.
• 3 years of experience in Stats and ML Algorithms (GLM, Decision Trees, Boosting, Bagging Trees, SVM)
• Knowledge and experience working with first-party or third-party data, including area-level datasuch as Census data. Experience working with unstructured data.
• Prior experience working with and/or building segmentation platforms
• Strong data analysis, segmentation, demography, and data visualization skills
• Programming experience with SQL, Python, R, Spark, or similar; SAS experience is preferred.
• Experience with data manipulation, reporting, and data visualization tools such as python, SAS, R, Tableau,Alteryx, Looker
• Ability to present detailed analysis using verbal descriptions, tables, graphs, and charts.
• Strong background in data visualization tools (Looker, Tableau, D3.js or similar)
• Good communication skills; including flowcharting, project planning, and project d ocumentation

What will set you apart:

• Knowledge of Deep Learning, Neural Network based on modeling frameworks a plus
• At least 3 years of experience in advanced analytics techniques in a consulting environment and not solely in an academic environment
• Demonstrated knowledge of commercial segmentation systems
• Past experience building, implementing, and maintaining a custom or commercial segmentation system.
• Familiarity with Big Data or cloud environments (e.g. AWS, Google Cloud Platform, Azure, etc.)
• Knowledge of container-based model deployment (Docker, Kubernetes) as plus

#GD17 PRIMARY LOCATION CITY/STATE: Homebased - Conway, Arkansas ADDITIONAL LOCATIONS (IF APPLICABLE): Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.