Data Insights Analyst Simpleview, Inc. 3 reviews - Tucson, AZ 85704 Post by Jobing - Data Insights Analyst DEPARTMENT: Digital Marketing Since 2001, Simpleview has supported Destination Marketing Organizations (DMOs) with tools, knowledge and creativity to help them perform at the top of their game. We believe the world's top cities and smallest towns each have a role to play in creating a better experience for the people who visit and a better life for the people who call it home. With over 200 employees and more than a quarter million dollars dedicated to professional development yearly, we give customers a force for marketing and development know-how that's head and shoulders above the rest. We have won Tucson's Best Place to Work twice & we are THE #1 player in our field, in part because the solutions we program are smart, hard working and reliable. We are looking to add to our professional, dedicated and hard working team an independent, talented, top-notch Data Insights Analyst with great work ethic who thrives in organizations that constantly adapt and evolve. SUMMARY: The Data Insights Analyst has a unique experience in developing deep consumer insights and competitive business intelligence through data that drives marketing innovation, which ultimately leads to creating the right experiences for our clients. This individual is passionate about data with a desire for gaining insights and knowledge about consumer web behavior. The Data Insights Analyst strives to present data in a meaningful way that the Digital Marketing, Sales and other teams can effectively use. The ideal candidate has extensive experience in web analytics, big data, mathematics and statistics. This person is data-driven, consumer focused and growth minded with experience in mining data to develop growth strategies, roadmaps, analytics and insights. Key Results Areas * Project Management * Process Creation & Management Assistance * Maintains Expertise * Client Education * Cross-departmental Support * Client retention & Customer Service General Responsibilities: * Ensures data is 100% accurate and credible with reporting that is clear and actionable. * Acts as a primary data and analytics point of contact for external and internal customers. * Strong understanding of digital and mobile ecosystem from advertising to apps. * Works with development team to build metrics/queries and consume third-party APIs/feeds. * If workflow or data collection changes are needed, will provide consultation to both client and internal SV staff on next steps for implementation or updates. * Use Google Analytics, Facebook Analytics and other data to analyze user needs and identify and prioritize problems, pain points, and insights via analytics, behaviors, trends, conversions, funnels, etc. * Build models to gain insights on what drives performance and growth. * Create custom dashboards and reports that provide data analysis, insights and commentary for internal and external customers. * Inform and update department leadership and key stakeholders on performance and progress towards metrics. * Define data testing plans and create methodologies that help the digital marketing team to iterate fast and release new features, services, etc. that if successful, can be rolled out to clients and other SV teams. * Focus on achieving the metrics that matter to help with decisions about what to do and what not to do. * Help teams to understand and internalize consumer insights, choices and preferences to drive growth. * Provide feedback to Product, BI, Digital Marketing and Developer team on testing and data analysis. * Investigate data and monitor data quality. Partner closely with and provide requirements to the BI and Dev teams that can clearly be acted upon. * Frame business problems into questions that can be answered through data analysis and help translate needs into requirements. * Design and lead strategic research projects involving methodology development, analysis, strategic recommendations and presentation of findings to department and senior leadership. REQUIREMENTS: * BS/MS in highly quantitative field such as Finance, Statistics, Data Science, Mathematics, etc. * Minimum 3-5 years of experience in data analytics position or equivalent * Familiar with query optimization and data ETL * Experience using Statistical techniques including correlation analysis, linear and nonlinear regressions, logistic regression, sampling, time series, and more. * Comfortable with statistical programming languages such as Python, Pandas and R * Proven track record of proactively establishing and following through on commitments and projects. * Skilled with a blend of consumer insights, competitive intelligence and technical knowledge * Demonstrated use of analytics, metrics, and benchmarking to drive decision making process * Familiar with production control and process management concepts, practices, and procedures * Ability to lead, train, and motivate teams (client or SV) * Ability to translate and effectively communicate complex data concepts into easily digestible ideas or points