• Create and execute content strategy to supply social media platforms with relevant, inspiring, and engaging content that connects with the target customers
• Develop, design, plan and execute media assets and campaigns for Facebook, Instagram, and Twitter
• Understand differences of each platform and optimize content accordingly
• Post to all social media outlets 3-4 times a week with the use of stories.
• Interact and engage with customers/followers (daily engagement)
• Work with content team to come up with organized weekly plans in advance.
• Create organized Marketing Plans and collaborate on mini campaigns
• Utilize hashtags that correspond with the content posted
• Create intriguing Instagram highlights and icons
• Incorporate, giveaways, trending topics, and engaging posts on our social media.
• Lead efforts in the planning, development and implementation of brand voice, social media strategies, editorial calendars and concept ideation.
• Review Marketing Analytics and share with team
• Research and stay up to date on latest social media trends and influencer marketing.
• Create programs to increase brand awareness and connect with consumers

• Understanding of the college demographic
• Proficient in Photoshop and/or Illustrator -Proficient in Instagram/Facebook marketing
• Ability to create new/fun content geared towards college students
• Attention to detail and sufficient planning

Hummingbiird is an on demand service platform exclusively for college students. The Hummingbiird platform creates safe interactions for a variety of local services and adds transparency to the process. From simple to complex tasks, college students have a hard time finding the correct person to do the job or service at an affordable rate. The customer is now able to easily search between rates, past work, ratings, and availability of the worker. The workers will have the opportunity to grow their own personal brand and also generate an income while still in school.