The Vice President Strategy, Data and Identity, is responsible for guiding our solution go-to-market strategy working with our product and industry teams to ensure we achieve our overall revenue and growth goals.

What you will do:

• Lead the data and identity strategy teams, and indirectly lead data analytics team to develop compelling go-to-market initiatives, while strengthening our product positioning and messaging.
• Articulate a clear, consistent, and creative value proposition for our target markets, including being the external evangelist for our solutions in the marketplace.
• Develop presentations that succinctly tell the data, identity and analytics story in the terms our customers understand.
• Support and build strategic positioning content for RFP responses and other proposals
• Develop framework to support client specific data and identity solution roadmap
• Implement testing strategy & approach to demonstrate value of Acxiom's D+I Solutions
• Understand the data and identity market, anticipate market trends, be the expert on our solutions and buyer personas and guide our solution strategy through the next phase of growth.
• Coordinate with Product, Product Marketing and Industry Solutions to support Go-To-Market positioning of new solutions and offerings
• Responsibility over strategy and evangelization of Data Guru and Identity Guru support teams

What you will need:

• BA/BS degree in Marketing or Technology related field;
• MarTech and AdTech or Consulting experience
• Experience driving product or solution marketing efforts, including go to market ownership for a major product line
• Excellent written, verbal, editing, and presentation skills
• Highly collaborative with a deep sense of ownership and accountability
• Proven leadership experience
• Easily builds business partnerships and inspires team members
• Strong visionary with an eye on the future
• Sense of urgency and passion for winning #GD17

PRIMARY LOCATION CITY/STATE:

Homebased - Conway, Arkansas

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.