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National General Insurance

National General Insurance

Content Writer/ Copywriter

Nashville, TN
Full Time
Paid
  • Responsibilities

    We’re looking for a talented Content Writer/Copy Editor to join our team! This position will support the business and focus on writing, editing, sourcing, and publishing content for print, web, product, and marketing copy across multiple brands. This includes websites, online advertising campaigns, e-mail marketing, print, and other marketing initiatives. This position is critical to our overall corporate content strategy. The Content Writer/Copy Editor will be responsible for ensuring that copy and headlines are compelling, informative, and shareable. This role will work collaboratively with a cross-functional team to determine the conceptual and copy direction of branding and advertising initiatives, while also contributing to the overall brand identity.

    ESSENTIAL DUTIES AND RESPONSIBILITIES:

    Following is a summary of the essential functions of this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

    • Research, write and edit customer, company, and industry-relevant content, including but not limited to: headlines, sales letters, paid search ads, email campaigns, landing pages, in-store materials, product information, blog posts, video, etc.
    • Create content with a strong call to action that drives conversions for multiple mediums
    • Serve as the company's expert concerning best practices for defining the content type, style,development, and publication, while maintaining the brand tone and voice
    • Plan, write and execute shareable content ensuring consistency while meeting established standards
    • Collaborate with internal departments and agency and marketing partners to identify content opportunities relevant to National General brands that can be used in a variety of ways
    • Oversee and maintain a shared content calendar for assigned brands with release schedules for planned articles and content
    • Monitor ongoing content performance for future optimizations
    • Coordinate publishing efforts with Legal, Marketing, Web, and other departments to ensure content is approved, SEO-optimized and tagged for web analytics tracking
  • Qualifications

    MINIMUM SKILLS AND COMPETENCIES:

    The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • Bachelor Degree in journalism, communications, English or relative degree, or in lieu of degree equivalent education, training, and work-related experience
    • 3+ years of experience in writing exceptional content; journalism, advertising agency, or direct response copywriting experience preferred
    • A keen eye for content that is engaging, sharable and relevant with strong journalistic skills
    • Demonstrated experience in web publishing using a content management system
    • Strong collaborator with the ability to meet the needs of a diverse stakeholder group
    • Ability to manage and meet multiple commitments with strict attention to detail
    • Naturally inquisitive and self-motivated, goal-oriented, a strong communicator and a team player
    • Ability to lead and participate in strategic, creative brainstorming sessions
    • Ability to work simultaneously on multiple projects with various business owners
    • Experience working effectively with subject matter experts to produce content and secure approvals
    • Excellent grasp of the English language and a strong understanding of grammar and punctuation
    • Possesses effective verbal and written communication skills

    DESIRED SKILLS:

    • Experience working with agency partners
    • Knowledge of Sitecore or WordPress
    • Familiar with SEO best practices and creating content that contributes to search engine relevance
    • Content strategy focus with an analytical mindset
    • AP style writing
    • Editing and proofreading experience
    • Insurance industry knowledge
    • Basic proficiency in HTML and CSS
    • Copy editing - Editing and proofreading experience
  • Industry
    Insurance
  • Fun Fact
    We're a company of many niche businesses where you can grow and thrive in many different disciplines.
  • About Us
    National General is a leading insurance carrier which has been in the industry since 1939. Through subsidiaries and other affiliated companies, National General offers homeowners, flood, personal and commercial auto, RV, motorcycle, life, accident and supplemental health insurance products. National General Insurance is a thriving company committed to ensuring that our employees achieve their personal best. Our employees are advancing their careers at a best-in-class insurance provider that is an industry leader in innovation. We give employees resources which enable them to take charge of their own future success.