Associate Specialist, Influencer Marketing (Gilly Hicks)
COMPANY DESCRIPTION
OUR COMPANY
Abercrombie & Fitch Co. is a portfolio of lifestyle brands including Abercrombie & Fitch, abercrombie kids, Hollister, and Gilly Hicks. Reaching customers across 120+ countries, we strive to create customer-centric, omni-channel experiences for our global customer base.
OUR VALUES
How do we do it? Every day, our associates show up and empower one another to stay curious and think big. As a team of relentless innovators, we aren't afraid to dream boldly. We are accountable and aim to the highest caliber to understand, push boundaries and embrace change. We coach, mentor, care, and bring our best selves every day because we are in this together. Whether you lead yourself, a team, or the company, everyone is a leader at A&F.
OUR BRAND
You may think you know Gilly Hicks, but that Gilly Hicks was just going through an experimental phase, you know, like when Garth Brooks moonlighted as Chris Gaines, or that whole New Coke thing in the '80s. Remember when Pizza Hut had a hot dog stuffed pizza? The point is that we've found ourselves, and if you play your words right, you could find yourself with us.
JOB DESCRIPTION
The Gilly Hicks Associate Specialist, Influencer Marketing will lead day-to-day influencer activities for the new Gilly Hicks brand under Hollister's Head of PR & Influencer Marketing. This lead will work hand-in-hand with our agency of record and internal partners to create best-in-class influencer strategy and execute influencer-related marketing activations across IG and TikTok, including but not limited to the identification, vetting and relationship management of influencers, review and approval of content as well as coordination of influencer live shops, ideation and implementation of new and innovative influencer marketing strategies, influencer community building, influencer trend monitoring, data and reporting, and gifting and product coordination.
WHAT WILL YOU BE DOING?
WHAT WILL YOU NEED TO BRING?
ADDITIONAL INFORMATION ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER VIDEOS TO WATCH
Abercrombie & Fitch Co. is a portfolio of global lifestyle brands (Abercrombie & Fitch Co., abercrombie kids, Hollister, and Gilly Hicks) that share a commitment to offering products of enduring quality and exceptional comfort – allowing consumers around the world to express their own individuality and style. The company operates approximately 850 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites www.abercrombie.com and www.hollisterco.com.