Co-Op: Business/Marketing Analyst (Cloud Ecosystem)

Learn more about IBM
IBM

IBM

Co-Op: Business/Marketing Analyst (Cloud Ecosystem)

Cambridge, MA
Full Time
Paid
  • Responsibilities

    Introduction

    Are you looking for a career that will allow you to use your unique blend of business acumen and tech savvy? Business Analysts at IBM are subject matter experts that build the bridge between our business and our clients, immersing themselves into the market to understand problems and find innovative solutions. Be ready to navigate the complex relationships that make the business world run and find the actionable insights that result in great business decisions.

    Your Role and Responsibilities

    This FULL-TIME 6 MONTH CO-OP role will encompass marketing, communications and operations skills. Particularly, following activities to be completed in a timely manner.

    • Implementing executive, internal, and thought leadership communications strategy, specifically, writing articles, emails, and presentations
    • Presentation creation (including some visual design work); organizing and preparing content for major events like All Hands and external conferences
    • Organizing and preparing content for video productions and demos
    • Promoting external thought leadership internally and externally in social media and other marketing channels.
    • Completing market research and collecting competitor intelligence. Analytical skills working with large sets of data to understand market trends around industries, tooling, user groups, and market segments.
    • Collaboration and communication skills are critical in the role, as the team's success is hinged on its ability to use data to influence business unit and geography leaders in IBM across Offering Management, and Marketing functions, to develop and articulate a comprehensive strategy for our digital offering portfolio.
  • Qualifications

    Required Technical and Professional Expertise

    • Experience with Business case development/analysis
    • Experience with research and quantitative data analysis
    • Problem solving, analytic modeling
    • Ability to work in fast paced work environment with rapid and continual changes
    • Content writing
    • Comfortable with technology and the technology industry
    • Experience with Product Management, Digital Marketing, Digital Strategy

    Preferred Technical and Professional Expertise

    • Internship or Co-Op experience within a similar role

    About Business Unit

    IBM's Cloud and Cognitive software business is committed to bringing the power of IBM's Cloud and Watson/AI technologies to life for our clients and ecosystem partners around the world. IBM provides you with the most comprehensive and consistent approach to development, security and operations across hybrid environments—with complete software solutions for business and IT operations, development, data science, security, and management. Our experts and software capabilities help organizations develop applications once and deploy them anywhere, integrate security across the breadth of their IT estate, and automate operations with management visibility. With IBM, you also have access to new skills and methods, governance and management approaches, and a deep ecosystem of industry experts and partners.

    Your Life @ IBM

    What matters to you when you're looking for your next career challenge? Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities - where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust - where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible. Impact. Inclusion. Infinite Experiences. Do your best work ever.

    About IBM

    IBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

    Location Statement

    IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship. IBM intends this job to be performed entirely outside of Colorado.

    Being You @ IBM

    IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

  • Industry
    Information Technology and Services
  • About Us

    At IBM, work is more than a job–it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible.