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Demand Generation Associate

Learn more about WayUp
WayUp

WayUp

Demand Generation Associate

Remote
Full Time
Paid
  • Responsibilities

    WayUp is the leading D&I platform that ensures employers achieve their D&I goals by helping them virtually recruit qualified, diverse early-career candidates. Since 2014, WayUp has worked with employers of all sizes—from Fortune 500s like Clorox and Citi to nonprofits and startups. With over 6M users (71% of whom self-identify as underrepresented minorities), WayUp is known as the go-to platform used by early-career professionals to get hired.

    WayUp is searching for a Demand Generation Manager to create go-to-market programs that resonate with our target audience and bring WayUp’s value proposition to life. This person should have experience in crafting and executing successful demand generation programs for the enterprise segment, while collaborating with sales, SDRs, and other cross-functional teams. We are looking for someone who can take ownership of integrated campaigns, uncover new opportunities, move quickly, and is motivated by growth.

    If you’re looking to roll up your sleeves, make an immediate impact, and be a high-visibility marketer within the organization, this role might be for you.

    Your Role:

    • Developing and executing short- and long-term multi-channel demand generation campaigns to drive towards our opportunity, pipeline, and revenue targets
    • Optimizing customer personas and building campaigns and programs that resonate with them to drive conversion rates
    • Owning our webinar program by partnering closely with leadership, sales, and customer success. Provide a stage to share WayUp’s value prop, ensure that attendees have a seamless experience, and communicate progress and results to internal teams.
    • Establish and reinforce campaign objectives, and be able to communicate on results across the entire customer journey
    • Optimize the go-to-market strategy based on quantitative and qualitative campaign results
    • Leading A/B testing strategies and execution across all channels
    • Establishing alignment and buy-in from stakeholders and delivering performance reports to leadership

    You’ll work with these technologies (and more!):

    • Salesforce - CRM
    • Marketo - marketing automation and email platform
    • Asana - project management system
  • Qualifications

    Your Experience:

    • 2+ years of experience in growth marketing, demand generation, performance marketing or similar roles, ideally within B2B SaaS
    • A bachelor's degree or equivalent experience
    • Experience executing end-to-end demand generation programs, including webinars, emails, nurtures, etc in Marketo
    • The ability to leverage both data and customer testimonials to create messaging that captures our audience’s attention and converts
    • You’re comfortable communicating campaign objectives and the business results they generate, reporting on results from an Opportunity and Pipeline perspective
    • Strong understanding of marketing principles and revenue funnel
    • Experience extracting, analyzing, summarizing and communicating data
    • Comfort working in a fast paced, changing environment and willing to take initiative
    • Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
    • A candidate who embodies the WayUp Leadership Principles
  • Benefits

    Benefits & Perks:

    • Comprehensive Healthcare Plan (Medical, Dental, and Vision Benefits)
    • 401k Plan through MassMutual
    • Monthly Lunch & Learns with Industry Leaders, CEOs, VC's and more
    • Unlimited Sick Days
    • Pre-Tax Commuter Benefits

    By submitting your application, you agree to submit a list of references as part of the interview process and consent to WayUp contacting these references.

    The Company values the array of backgrounds, talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to actual or perceived race, religious creed, color, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital or familial status (including registered domestic partnership status), sex and gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity and gender expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), age, sexual orientation, Civil Air Patrol status, military and veteran status, certain arrest or conviction records, domestic violence victim status, and any other consideration protected by federal, state or local law (collectively referred to as "protected characteristics”).

  • Industry
    Start-Ups
  • About Us

    WayUp is the industry leader for students and recent grads to search for jobs and internship opportunities, connect directly with employers, and get hired. WayUp has thousands of job listings from Fortune 500s to startups who are looking to find all-star employees at the beginning of their careers.