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Director, Marketing Analytics - People-based Marketing, AI, Machine Learning

TTEC

TTEC

Director, Marketing Analytics - People-based Marketing, AI, Machine Learning

Remote
Full Time
Paid
  • Responsibilities

    TTEC Consulting’s Insights Practice is looking for a Director, Marketing Technology with deep expertise of the current marketing landscape as well as emerging technologies with strong focus on digital marketing and marketing automation tools. This person will be relied upon as the subject matter expert on digital data analytics including techniques for linking digital identities with offline 1st party data. Additionally, the Director, Marketing Technology will explain complex digital concepts to a range of stakeholders from senior management to operational experts to data wranglers and technologists.

    The ideal candidate has experience and in-depth knowledge of data management platforms (DMP) and digital analytics tools (e.g. Adobe Martech tools, LiveRamp), and knowledge of cookies/identity solutions. The ideal candidate also has experience working with a wide range of data assets from 1st party customer data to tagged site behavior to 3rd party audience data.

    What you’ll be doing:

    • Define and execute on an aligned vision of future state Marketing technical architecture and integrations
    • Identify key themes, opportunities and challenges faced by our clients utilizing the MarTech landscape and develop solutions to drive better customer engagement
    • Ongoing investigation and analysis of Mar-tech tools (web analytics, tagging, data management, site personalization/optimization, etc.) to identify untapped media optimization opportunities. Track/understand/take action on new features as they roll out; liaison with internal partners and vendors as needed for strong partnership vision and goals
    • Understand and drive media measurement solutions, particularly Multi-Touch Attribution (MTA)
    • Deliver insights and provide actionable recommendations related to customer and prospect behavior and media/offer response characteristics
    • Collaborate with digital media and advertising partners to ensure common understanding and consistent utilization of targeting, analytics and reporting
    • Identify gaps in existing data infrastructure required for measurement and audience analytics. Recommend enhancements and drive implementation of those enhancements
    • Drive effective utilization of Mar-tech stack to deliver optimal digital audiences for personalization and paid digital media. Mar-tech stack includes Adobe Audience Manager, Merkle M1 and LiveRamp / Acxiom
  • Qualifications

    What you’ll bring to us:

    • 8+ years of experience in the marketing technology space: implementing digital data platforms/solutions, integrations with digital marketing tools, and analytic solutions.
    • Experience implementing people-based marketing solutions using ML - Machine Learning and/or AI driven data & algorithms.
    • Deep experience developing and implementing real-time customer engagement triggers based on personalization mechanics
    • Experience working with digital data including connecting online site data to offline 1st party customer data
    • Working knowledge of advanced measurement systems such as Multi-Touch Attribution or Media Mix Modeling
    • Knowledge of statistical methodologies and application of methods within a digital marketing ecosystem
    • Experience packaging and presenting analytical output to a range of stakeholders

    Who we are:

    TTEC Digital Consulting is a pioneer in customer experience, engagement and growth solutions. Our 50,000+ employees serve customers in more than 80 countries and 50 languages across social, mobile, and digital channels. We utilize a holistic approach, applying solutions from both our Engage and Digital segments to help companies provide an amazing experience to their customers, inspire customer loyalty, and grow their business. Our employees live by a set of customer-focused values that guide relationships with clients, their customers and each other.

    Our Consulting team is on a mission to help our clients realize the amazing opportunities available to them, by driving new thinking and transforming the way they create exceptional experiences for their employees and customers. We provide end-to-end advisory and execution services, giving leaders the confidence and tools to re-think how to compete with a combination of our logic, intellect and ability to make sense of the data with our creativity and experience.

  • Industry
    Telecommunications
  • About Us

    Pull back the curtain of some of the world's most iconic brands and you'll find the people and technology of TTEC, a Customer Experience Software as a service (CXSaaS) company. We're the friendly faces and advanced technology solutions at the heart of the customer experience. Our purpose is to bring a personal touch (digital or human) to every interaction you have with your favorite brands.