Are you an email marketing professional who is creative, analytical and interested in the consumer? Do you enjoy producing emails that are engaging and lead to high conversion rates? Do you also enjoy creating a marketing message that is compelling? Does the thought of working on the email marketing programs for over 40 leading national food brands excite you? Are you someone who wants the opportunity to make a significant contribution and to stretch and grow your skills while working with a group of talented and driven co-workers? Then we want to talk to you.

THE COMPANY

World Pantry (www.worldpantry.com) is a rapidly growing San Francisco Bay Area based e-commerce company specializing in gourmet, natural and organic foods. We partner with leading food brands to handle their direct to consumer e-commerce businesses where we build and manage their official e-commerce webstores. We currently manage over 80 webstores including: Hershey’s (www.hersheysstore.com), Scharffen Berger Chocolate (shop.ScharffenBerger.com), Numi Tea (shop.NumiTea.com), Torani (shop.Torani.com), Celestial Seasonings (shop.Celestial Seasonings.com), Power Bar (shop.Powerbar.com), and many others.

Founded in 1998, the business has averaged over +50% growth per year. We plan to continue our strong growth and build a company that makes a positive impact by delivering outstanding service to consumers and partners, and by providing an environment for employees to grow and excel at every level.

We are an open book management company and the ideal candidate will help contribute to our positive team culture and share our values: outstanding service to our customers, partners and each other; respect; integrity; embrace learning, growth and change; personal responsibility and accountability; and work hard and have fun.

THE POSITION

This is an extremely dynamic position and a great opportunity to build your skills and career. The Email Marketing Specialist will report to the Directors of Marketing & Partner Management, while working closely with the entire Marketing, Design and Development teams.

The ideal candidate is creative, analytical and detail oriented, and is driven to succeed. You are someone who works well in a team and takes pride in helping a company succeed and grow and are willing to put in the work needed to become a valued member of an evolving marketing team. Perks of the job are awesome work experience with fun people who will be personally invested in the growth of your career. Additionally, you will receive a 40% discount on all of the products we sell, saving you a lot on groceries.

Specifically, the Email Marketing Specialist will be responsible for the following:

The Email Marketing Specialist will be responsible for email production and execution, including HTML/CSS troubleshooting and coding, QA review, and deployment of tactical email campaigns that generate new customer acquisition, improve retention, and support customer research using Salesforce Marketing Cloud. This individual will collaborate with the marketing team to ensure that email initiatives are complete, on-time, and executed with a high degree of accuracy and effectiveness. The ideal candidate will have a unique combination of technical ability, creativity and email/online marketing experience.

Responsibilities include, but are not limited to:

• Takes ownership of the day-to-day, hands-on execution of all email and push notification campaigns.
• The development of responsive emails and/or landing pages from layered PSD files, jpgs, gifs, and copy provided in MSWord.
• Codes dynamic content and maps variables within the campaign, to drive customization of the emails and production and launch of multiple versions.
• With the Directors of Marketing, develops test plans across owned channels to optimize programs across the customer lifecycle and customer segments.
• Provides regular reporting and analysis on campaign performance and results.
• Tests email rendering for consistency across all email clients (Gmail, Outlook, Yahoo, etc.) and devices (desktop, mobile, tablet).
• Uploads relevant content and set up email campaigns within the email platform.
• Works with internal Marketing Managers and Directors, as well as outside partner contacts, in coordinating and communicating content change requests and production schedule.
• Meets deadlines for content publication.
• Identifies, runs and reports email A/B testing.
• Utilizes Persado AI platform to generate and test subject lines and email copy.
• Stay up to date with latest email best practices, including responsive development and dynamic content.
• Creates promotional codes.
• Conducts experience debugging email client compatibility issues.
• Maintains high development and production standards, as well as have the ability to work under pressure with tight deadlines.
• Works with partners to launch and automate email marketing campaigns

Education/ Experience:

• Bachelor’s Degree in Business, Marketing, Advertising, Communications, eCommerce or related field.
• 1-3 Years of experience specifically with email campaigns.
• Prior experience in email marketing concepts and best practices including subject lines, messaging, offers, segmentation, landing pages, list management, deliverability, contact frequency, and regulatory requirements.
• Working knowledge and understanding of HTML, CSS, XML, Excel, Google Analytics.
• Experience with Salesforce Marketing Exact Target, Persado AI platform, ReturnPath, or comparable email systems is preferred.
• Experience making data-driven decisions using analytics, A/B testing, and campaign reports and dashboards.
• Interest in learning and maintaining best practices for email creative, testing, optimization and abiding by the latest regulations.
• Background in owned channel management (email, SMS, push notifications).
• Detail oriented with strong verbal and written communication skills.
• Positive attitude with a “can-do” attitude and a test-and-learn mindset.
• Strong technical aptitude and/or background preferred with an eye for detail.
• Ability to build relationships and collaborate in cross-functional teams, both internal and externally focused.
• Comfort working in a fast-paced, dynamic environment with a high degree of initiative and self-motivation.
• Versatile/flexible, can manage competing demands and prioritize effectively.
• Strong organization skills.
• Effective communication skills (written and oral).
• Strong work ethic, with an eye toward how you can help the business succeed in everything you do.
• We work hard and you work hard. You’re excited about this because you know that you’re getting twice as much experience as many of your peers.
• Enjoys working hard and having fun, coupled with a good sense of humor.

You’re probably near the top of the list if you have a few of the following:

• 12+ months of online marketing experience in a fast-paced environment.
• Experience with coordinating multiple team-based projects.
• Experience with Salesforce Marketing Cloud
• Highly creative and a strong multi-tasker

Benefits include health plan, dental plan, 401k, PTO, participation in company bonus plan and a generous employee discount

An e-commerce company that partners with food manufacturers to run all aspects of their direct to consumer business. We currently partner with over 70 brands to run and market their web stores. WorldPantry is located in the Dogpatch area of San Francisco, which is a very cool up and coming area in the southern part of the city.