• Participate in the global strategy in the acquisition of traffic, by determining and utilizing the levers of online acquisition proper to US market
• Pilot SEM campaigns while monitoring KPI targets on desktop and mobile sites for both brands GuesttoGuest - Home Exchange
• Exploration and recommendation of new channels of acquisition: partnerships, social media, influencers …
• Run of new channels/ads test, project management, reporting, and analysis
• Web analysis and implementation of key monitoring indicators (reporting/dashboards)
• Competitive intelligence, proposal, and implementation of innovative & differentiating levers/messages
• Collaboration with Country Managers and design of the local SEM strategy primarily in the United States (70% of focus) but also UK, Oceania, Canada, Worldwide English speaking targets (expatriates in Asia, …)
• Collaboration on creating and localizing ads for each market’s specificities for Facebook Ads with the Facebook Ads Manager
• Optimize budget spending on acquisition campaigns
• Communicate regularly on status, timeline, budget, performance and competitive intelligence analysis with the organization.
• Collaborate with the Acquisition manager to help define the best acquisition strategies in North America, UK, and Oceania

• Bachelor's Degree in Marketing or Advertising, or related field
• Previous internship or experience in digital marketing preferred
• Good analysis and communication skills (both written and verbal)
• Autonomy and teamwork
• Strong analytical skills: ability to gather, analyze, summarize, and present data
• Ability to manage multiple campaigns and projects
• Strong tracking, analytical, and reporting skills, including Google Analytics
• Familiar with search campaign management tools, including AdWords Editor
• French Language is not required

• Competitive salary
• 15 days vacation
• Health Insurance
• Full-time position
• Casual dress and atmosphere
• Company social events
• Travel and training in Paris
• Free Membership to our travel network

Founded in 2011, GuesttoGuest is a peer-to-peer home exchange company, with 400,000 homes in over 187 countries. In 2017, GuesttoGuest acquired the American home exchange pioneer HomeExchange.com.