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Intern, Field Marketing - ABM Programs

Learn more about Accolade
Accolade

Accolade

Intern, Field Marketing - ABM Programs

Seattle, WA
Full Time
Paid
  • Responsibilities

    ACCOLADE AT A GLANCE...

    Accolade provides personalized health and benefits solutions designed to empower every person to live their healthiest life. Using a blend of cloud-based technologies, specialized support from Accolade Health Assistants® and Clinicians, and integrated data and programs across mobile, online and phone, Accolade navigates people through the healthcare system with trust, empathy and ease. Employers of all sizes offer Accolade to employees and their families as the single place to turn for all health, healthcare, and benefits questions or concerns, increasing their engagement in benefits and connecting them to the highest quality providers and care. By empowering people to make better decisions about their health, Accolade lowers the cost and complexity of healthcare, and achieves consumer satisfaction ratings over 90% and an NPS of 60. The company has been recognized multiple times as a Fastest Growing Business, Top Workplace and Company to Watch. For more information,visit Accolade on Twitter, Facebook, LinkedIn and atwww.accolade.com.

    ROLE OVERVIEW ...

    The Intern, Field Markeing - ABM Programs, willbe a valued member of the Field Marketing teamworking to build out a set of program tools and frameworks we will use for many quarters to come. The focus project for this internship will be to work with Field Marketers, Content Creators and Digital Advertisers to buildcampaigns and systems.This role will have acounter-partner intern in the Content teamfocusing onAccountBasedMarketing (ABM)content. When you leave this internshipat the end of the summer, you and your partner internin the Content teamwill get to say that you helped Accolade build out our processes, systems and strategies for ABM programs going forward. The Intern, Field Marketing, ABM, will deliver a successful summer project that helps Accolade curate its content library based on sales and marketing inputs, create a selling motion for top accounts and brokerages, create the appropriate microsite and digital advertising strategies, and will build the foundational reporting on how ABM tactics are performing against top accounts.

    A DAY IN THE LIFE...

    • Create customer segmentation and working personas with the support of sales and content teams
    • Identifying customer pain pointsand use them to guidecontent selection for campaigns
    • Understandingour existingcontent inventoryand align it to segments and categories
    • Partner with Content intern on segmentation alignment for campaigns and assets -ensure that the tagging in Brand folder matches campaign tagging in Demand base and other segmentation
    • Interfacewith salesreps and leadershipabouttop accounts, consultants and brokerages
    • Work inplatforms likeDemandbaseand Sales force to set up campaigns and triggered tactics
    • Pull and consolidate ABM reports from various tools
    • Structure templated assets for reuse in many similar campaigns
    • Work with sales to understand the ABM programresultsand make changes based on feedback
    • Update our working personas in partnership with Sales and Content Intern
    • Be part of a larger marketing team, gaining exposure to company-wide campaign efforts
  • Qualifications

    WHAT WEARE LOOKING FOR...

    • 0-3 years experience in a role that utilizes critical thinking, analysis of business problems, research into human psychology or market behaviors, or digital and online data
    • Currently pursuing or recently completed a BA/BS or MBA degree
    • Interest in technology, marketing or healthcare industries
    • Eager tolearnbasicdata analytics and work in Tableau to communicate program impact
    • Has completed courses in or is comfortable with algebra and basic math in Excel.
    • Demonstrated written and oral communication and presentation skill
    • Enjoys and thrives in collaborative teams and small group work

    WHAT IS IMPORTANT TO US...

    Creating an enduring company that is hyper-focused on our culture and making a meaningful impact in the lives of our employees, members and customers. The secret to our success is: WE FIND JOY AND PURPOSE IN SERVING OTHERS: Making a difference in our members' and customers' lives is what we do. Even when it's hard, we do the right thing for the right reasons. WE ROLL UP OUR SLEEVES AND GET STUFF DONE: Results motivate us. And we aren't afraid of the hard work or tough decisions needed to get us there. WE ARE STRONG INDIVIDUALLY AND TOGETHER, WE'RE POWERFUL: Trusting in our colleagues and embracing their different backgrounds and experiences enable us to solve tough problems in creative ways, having fun along the way. WE'RE BOLDLY AND RELENTLESSLY REINVENTING HEALTHCARE: We're curious and act big -- not afraid to knock down barriers or take calculated risks to change the world, one person at a time.

    *All your information will be kept confidential according to EEO guidelines.

  • Industry
    Health, Wellness and Fitness
  • About Us

    Accolade connects the widest array of personal health data and programs to present a single point of entry to the most effective health and benefits resources using a unique blend of compassionate advisors, clinical experts and intelligent technologies.