Brandstorm, L'Oréal's ultimate innovation case competition, is the opportunity of a lifetime. Since 1992, Brandstorm has brought together over 40,000 ambitious students a year from all over the world who have created 10,000+ groundbreaking ideas, innovations, and business models. This competition has allowed students from all majors and years to showcase their talents.

To compete, you will form a team of three students to solve a real-life business challenge: Build a plastic-less future in the beauty industry. Create an innovation that reduces or eliminates the use of plastic by inventing new circular business solutions, and by changing middle-class consumer behavior

Your first pitch will be in the form a 5 minute video and a 3 slide presentation – easy, right? From there, 10 teams will be selected to compete in person in front of L'Oréal executives at USA National Finals in New York City. The winners of the USA National Finals will then be flown to Paris to compete against teams from across the world in the Global Finals.

The Timeline:

• Registration Ends: February 28, 2020

• First Round Video Pitch Due: March 13, 2020

• USA National Finals in New York City: May 7 & 8

• International Finals in Paris: June 23 &24

You are currently an undergraduate or graduate student at an accredited USA based university, excluding MBA and PhD students

• Crack a real business case from idea to business concept

• Develop practical business skills and learn about the industry through 80+ hours of available e-learning materials

• Gain a L'Oréal Mentor (if chosen as one of the USA National Finalist teams)

• Compete for the chance to have an all-expenses paid trip to New York City and potentially, Paris!

• Access a dedicated recruitment process managed by our USA campus recruitment team – by participating in Brandstorm, you’ve demonstrated valuable skills and a mindset matching our work culture and so we want to potentially hire you!

Join L'Oréal, the world’s #1 beauty company, and the 40th most valued company1, with a global presence in over 150 markets. We are a 100-year-old business embarking on a sustainable, digital, and societal transformation. Committed to inventing the future of beauty through tech and engineering, we harness the power of data, technology, innovation, and science at the core of our strategy to address complex challenges at scale while upholding our commitments to society and the planet.

With 86,000 employees across 150 countries spanning five continents, L'Oréal leads the world in beauty and pioneers beauty tech. Our portfolio comprises 36 international brands grouped into four unique divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. Some of our renowned brands include CeraVe, La Roche Posay, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Maybelline New York, and so much more.

For over a century, we've been dedicated to the beauty industry, striving to bring beauty to all people. Our ambition is to reach another one billion consumers worldwide by innovating and creating cosmetic and skincare products tailored to the diverse beauty needs and desires of individuals.

Now, it's about you. If you're driven, love challenges, embrace learning and growth, and aspire to make a positive impact on the world, we invite you to join our diverse teams. Whether you're an intern or a seasoned professional, we are always on the lookout for new talents to contribute to our mission.

If you're ready to take control of your career and be part of our journey, click here: https://careers.loreal.com/en_US/content