Marketing Brand Manager LATAM Unilever International

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Unilever

Unilever

Marketing Brand Manager LATAM Unilever International

Miami, FL
Full Time
Paid
  • Responsibilities

    Unilever International is Unilever’s White Space Arm. As the 9th global cluster, we work across US, Europe, Africa, AMET, South Asia, SEAA and North Asia to fill white spaces for Unilever. On one hand we are completely responsible for building all of Unilever’s brands in white space geographies like Korea, Pacific Islands, Mongolia and on the other we are now leading the launches of big brands like Lifebuoy, Sunlight, Fair & Lovely, Tresemme among others into big markets like the US, China, Western Europe and SEAA. Singapore is UI’s global hub which leads strategy, marketing thinking, seeding plans, alignment with the global categories and supply chain. Speed is the mantra for Unilever International’s success and this role will epitomise that. Hence as a game changer business, here are some of the rules we live by

    • We will be the fastest route to market globally
    • We go where no (man, woman or distributor) has never gone before
    • Impossible is an opinion, not a fact
    • Speed is our Currency
    • When brands are built right, they can last a lifetime

    Key strategic role of Marketing

    UI has become the strategic partner of categories like Skin Cleansing, Skin Care, Deos, Hair, Oral, Foods, Refreshments among others to seed brands in large markets. This requires the creation of marketing leader roles in different clusters who will lead the large seeding projects which have iTO of >10mn each and are strategically important for Unilever. Marketing Leadership is needed to mine consumer insights, craft brand 6Ps, develop brand deployment plans, manage media, shopper marketing and digital activation. UI needs a marketing lead in each large cluster where significant opportunities are getting unlocked – Latam, US, EU, Middle East, SEAA, Russia, Africa and North East Asia being some of them. Marketing also needs to work closely with global category BD teams to partner for growth and develop strategic plans jointly.

    Main Job Purpose

    The pace of innovation and launches in this role is probably the highest in the Unilever world. Hence the marketer who leads this role will have a high bias for action, deep passion for building brands, openness to new ideas and approaches, willingness to work with the team to make an impact on the market and a sense of responsibility, measuring performance by results. The role provides incumbent a well-rounded exposure and steep learning curve. This unique and wide array of scope will enable incumbent to truly be immerse into the world of UI’s Speed to Market – with start to end experience to driving the business, identifying white spaces and opportunities to drive incremental growth towards Unilever Latam, through Unilever International. This role will have one direct report. The role will report into the UI Global Marketing VP. The role will interface with all Unilever categories at Director / Brand Manager level and UI supply chain and finance teams across UI globally. Lastly being part of the UI family, the candidate must be able to thrive in a fast paced and highly dynamic environment and navigate through complexities to arrive at solutions.

    Driving Marketing Strategy

    • Leading and driving the global seeding strategy for brands
    • Developing digital and social marketing plans for seeding and brand launches
    • Launching key niche brands across white spaces
    • Overseeing marketing strategy and development of seeding brands

    Business Performance Analysis & Planning

    • Supporting BD managers to ensure OTIF delivery of key strategic projects and targets
    • Managing Annual Joint Business Planning exercise

    Identifying and Capitalising on White Spaces

    • Evaluating, analysing and mapping white space opportunities for division(s) to recommend strategic brand launches
    • Launching key niche brands across identified white space markets

    Stakeholder Management

    • Fostering strong relationships with wider UI Marketing team to share best practices and learnings
  • Qualifications

    What You Need to Succeed

    • Bachelors Degree Required
    • Marketing experience with business development or brand building required
    • Exceptional drive and a positive passion to create brilliant mixes and create exceptional marketing solutions
    • Willingness to break records
    • Focus on continuous learning
    • Deep consumer empathy and inquisitiveness to find solutions beyond the obvious
    • Ability to challenge the status quo and ask the question why not
    • Willingness to engage in robust discussions on strategy and air your own point of view
    • Confidently work with senior stakeholders without losing one’s point of view
    • Decisiveness and initiative to lead the agenda and set the stage for great results
    • Strong track record of consistent in market delivery
    • Deep desire to do something exceptional in life
    • Fluent in speaking Spanish (essential) (Portuguese speaking is desirable but essential)
    • Able to travel to key LATAM markets (4 - 5x trips per year)

    Job Position: Marketing Manager LATAM

    Reports to: UI Global Marketing VP

    Scope: Regional

    Location: US – Ideally Miami area

    About Unilever International

    Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity PostersEqual Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with DisabilitiesEmployment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

    If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

  • Industry
    Consumer Goods
  • Fun Fact
    Unilever offers seriously cool benefits like flexible working environment, on-site gym and Tigi salon, well-being incentives, and all-you-can-eat ice cream.
  • About Us

    Unilever has a simple but clear purpose – to make sustainable living commonplace. They believe this is the best long-term way for the business to grow. On any given day, two billion people from around the world use Unilever products from iconic brands like Dove, Axe, Ben & Jerry’s, Lipton, Dollar Shave Club, and Knorr to look good, feel good, and get more out of life.