Marketing Co-Op, GE Appliances Store

Learn more about GE Appliances
GE Appliances

GE Appliances

Marketing Co-Op, GE Appliances Store

Louisville, KY
Part Time
Paid
  • Responsibilities

    THE ADVENTURE

    We are looking for college students to join GE Appliances, a Haier company (GEA). Our GE Appliances Store co-op position provides assistance with executing marketing campaigns, managing client relationships and developing/communicating consumer newsletters. In addition, the co-op will collect, maintain and report campaign and contact data.

    WHAT YOU WILL LEARN & DO

    ESSENTIAL RESPONSIBILITIES

    • Manage consumer e-newsletters for the GE Appliances Store including gathering content, obtaining legal approval, testing, executing delivery to consumers, and post-send analytics.
    • Maintain GE Appliances Store databases and spreadsheets for weekly orders and traffic.
    • Project work related to GE Appliances Store as needed, including testing of new processes, price benchmarking and competitive analysis.
    • Work with outside agency to manage and optimize product listing ads and paid search campaigns for GE Appliances Warehouse site.
    • Drive growth in the GE Appliances Store External Partner channel by establishing and maintaining contacts with accounts, providing updated marketing materials for communicating the program and sending periodic e-newsletters to business contacts.
    • Drive special projects as needed
  • Qualifications

    WHAT YOU NEED TO SUCCEED

    QUALIFICATIONS/REQUIREMENTS

    • Candidates must be enrolled in college pursuing a Business or Marketing degree and have a minimum 3.0 cumulative GPA.
    • Must be able to work up to 20 hours per week during school semesters and full-time in the summer; during the following business hours: Mon - Fri 8 AM - 5:00 PM.
    • Must have at least 12 months of education remaining before graduation.

    DESIRED CHARACTERISTICS

    • Possess the ability to quickly develop functional knowledge of processes.
    • Have excellent interpersonal skills; strong oral communication skills.
    • Possess strong internet and computer keyboard skills as well as proficient use of MS Excel, Word and PowerPoint.
    • Detail-oriented and have a strong level of accountability.
    • Be self-guided; able to work logically through daily issues.
    • Possess a strong work ethic; able to meet deadlines.
    • Be reliable; able to maintain high attendance standards.

    GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

  • Industry
    Manufacturing
  • Fun Fact
    To enable happiness and wellbeing in every home.
  • About Us

    GE Appliances, a Haier company and Affiliates (GEA), is more than a place to work–we create possibilities. We also design, build, test, sell, and distribute them. Named “Smart Appliance Company of the Year” by IoT Breakthrough, we’re changing the way people cook, clean, and cool to enable happiness & wellbeing in their homes. If you gravitate toward challenge, seek out responsibility, and want to make a difference, this opportunity is for you. Join a large and diverse community of co-ops and interns at the fastest-growing appliance manufacturer in the U.S. Let us help you write your career story.