SALARY RANGE

Austin 71,000 - 96,000 USD per year

SF Bay Area 94,000 - 127,000 USD per year

Seattle 88,000 - 119,000 USD per year

US Remote 71,000 - 96,000 USD per year

YOUR JOB

Indeed.com is seeking a B2B SEM/Paid Search Specialist to grow a large-scale digital acquisition program across the globe. This is a chance for an experienced online marketer to work on a site with 200M unique visitors a month across more than 60 countries and 30 languages.

The Paid Search Marketing Specialist will work with the acquisition marketing team, the SMB/Mid-Market/Enterprise organizations, and International Strategy to help companies find their best candidates by using Indeed. The ideal specialist has experience managing lead acquisition SEM with little supervision with particular expertise in paid search channels including Google/Microsoft. You can work independently, are innovative and resourceful. Although you are mindful of ad copy, you are also analytical — data ultimately drives your decision making process. You are an excellent collaborator, able to build strong relationships with internal stakeholders to ensure the success of your initiatives. You are not satisfied with the status quo and always look for ways to make the program better.

We’re looking for a Paid Search Marketing Specialist to join our growing Online Acquisition team. This person will be reporting into the Senior Marketing Program Manager, and will be responsible for planning, executing, optimizing and reporting Paid Search campaigns. To be successful in this role, this person is required to have the following skills and experience:

Responsibilities:

• Manage SEM campaigns for B2B user acquisition and reactivation

• Work with the channel lead to manage priorities, identify opportunities, develop marketing strategies and paid budget effectively with a focus on KPI performance

• Design and develop optimization strategies to maximize ROI and meet the KPIs goals

• Perform ongoing paid keyword discovery, expansion, and optimization to improve efficiency and maintain a low acquisition cost

• Analyze and report results to the team and stakeholders and be the subject expert on SEM and other paid media channels

• Plan and execute A/B test to improve campaign performance

• Work closely with internal and external teams to develop quarterly and annual acquisition goals and budget

• Collaborate with partner teams to communicate performance and identify testing opportunities in an ongoing basis

WHO YOU ARE

Skills:

• 3+ years of in house digital marketing experience 

• 2+ years of managing campaigns for multiple countries in different languages

• Expert in SEM using Google Ads, Bing Ads, and other search engines

• Well-versed in performance marketing, conversion, and B2B customer acquisition 

• Experience in social, retargeting, mobile app and other digital acquisition channels is a plus

• Extreme resourcefulness to work independently and self driven in a fast paced environment

• Analytical mindset, natural curiosity and stay up to date with SEM and paid media trend 

• Strong organizational skills, time management, and attention to detail

• Working knowledge of SEO, Google Analytics, landing page optimization

• Excellent verbal and written communication skills

• Working knowledge of SQL and Python is a plus

• Bilingual is a plus

WHO WE ARE

Our Marketing team helps job seekers and employers around the world discover Indeed. Whether creating impactful advertising, coding bidding algorithms, or looking for the news stories in Indeed's labor data, Indeed marketers bring diverse skills to help shape and share Indeed’s story.

OUR MISSION

As the world’s number 1 job site*, our mission is to help all people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.

(*comScore Total Visits, September 2021)

SALARY RANGE DISCLAIMER

The base salary range represents the low and high end of the Indeed salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), an open Paid Time Off policy, and many region-specific benefits.

EQUAL OPPORTUNITIES AND ACCOMMODATIONS STATEMENT

Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

Indeed is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact Talent Attraction Help at 1-855-567-7767, or by email at TAhelp@indeed.com at least one week in advance of your interview.

FAIR CHANCE HIRING

We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.

OUR POLICIES AND BENEFITS

View Indeed's Applicant Privacy and Accessibility Policies - https://www.indeed.com/legal/indeed-jobs 

Learn about our global employee perks, programs and benefits - https://benefits.indeed.jobs/  

Where legally permitted, Indeed requires all individuals attending or working out of Indeed offices or visiting Indeed clients to be fully vaccinated against COVID-19. For positions that can only be performed at an Indeed office, candidates must be fully vaccinated against COVID-19 and present acceptable proof of vaccination by the date of hire as a condition of employment.  Indeed will consider requests for reasonable accommodation as required under applicable law. To qualify as being fully vaccinated against COVID-19 there should have been a two week period after receiving the second dose (or any government recommended booster shot) in a 2-dose COVID-19 vaccine series, or a two week period after receiving a single-dose (or any government recommended booster shot) in a single dose COVID-19 vaccine.

At Indeed, our mission is to help all people get jobs. We have more than 11,000 global employees passionately pursuing this purpose and improving the recruitment journey through real stories and data.

We're looking to grow our teams with people who share our energy and enthusiasm for creating the best experience for job seekers and employers.