Brandstorm, L'Oréal's ultimate innovation case competition, is the opportunity of a lifetime for university students. Since 1992, Brandstorm has brought together over 48,000 ambitious students a year from 65+ countries who have created 10,000+ groundbreaking ideas, innovations, and business models. The competition allows university students from all majors and years form teams of three to compete, showcase their talents, and revolutionize the consumer product goods industry.

To compete, you will form a team of three students of your choice – your innovation squad – to solve a real-life business challenge that will be announced in early October. You will then work on your first pitch that tackles the challenge in the form a 5 minute video and a 3 slide presentation – easy, right?

From there, 10 teams will be selected to compete in person in front of L'Oréal executives at USA National Finals in New York City in the Spring of 2021. The winners of the USA National Finals will then be flown to Paris to compete against teams from across the world in the Global Finals in the Summer of 2021.

What's the prize and the case? Well, you’ll just have to register to find out! By submitting your interest, you’ll be the first to be notified when registration opens in early October.

Why should you compete? Here’s just a few reasons….

• Gain a dedicated L'Oréal Mentor (if chosen as one of the USA National Finalist teams)
• Compete for the chance to have an all-expenses paid trip to New York City and potentially, Paris for USA National Finals and Global Finals (pending travel restrictions & safety)!
• Crack a real business case from idea to business concept
• Develop practical business skills and learn about the industry through 80+ hours of available e-learning materials
• Access a dedicated recruitment process for internships, fulltime opportunities, and beyond managed by our USA campus recruitment team – by participating in Brandstorm, you’ve demonstrated valuable skills and a mindset matching our work culture and so we want to potentially hire you!

Submit your interest now and we’ll let you know when registration opens – note that this is not the actual registration.

Fun Fact: L'Oreal earned a triple ‘A’ score by the CDP on all three environmental issues covered by their evaluation: climate change, water security and forests. Among 8,400 evaluated businesses, L’Oréal is one of only 6 companies to score an ‘A’ on all themes this year, and is the only company to have achieved this triple ‘A’ score, four years running.

Join L'Oréal, the world’s #1 beauty company, and the 40th most valued company1, with a global presence in over 150 markets. We are a 100-year-old business embarking on a sustainable, digital, and societal transformation. Committed to inventing the future of beauty through tech and engineering, we harness the power of data, technology, innovation, and science at the core of our strategy to address complex challenges at scale while upholding our commitments to society and the planet.

With 86,000 employees across 150 countries spanning five continents, L'Oréal leads the world in beauty and pioneers beauty tech. Our portfolio comprises 36 international brands grouped into four unique divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. Some of our renowned brands include CeraVe, La Roche Posay, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Maybelline New York, and so much more.

For over a century, we've been dedicated to the beauty industry, striving to bring beauty to all people. Our ambition is to reach another one billion consumers worldwide by innovating and creating cosmetic and skincare products tailored to the diverse beauty needs and desires of individuals.

Now, it's about you. If you're driven, love challenges, embrace learning and growth, and aspire to make a positive impact on the world, we invite you to join our diverse teams. Whether you're an intern or a seasoned professional, we are always on the lookout for new talents to contribute to our mission.

If you're ready to take control of your career and be part of our journey, click here: https://careers.loreal.com/en_US/content