Our 16-18 week internship program is designed to provide valuable career experience for students who wish to apply their education and skills in the legal services industry. Participants get on-the-job training as well as technical and business-oriented education. As an intern at The Hayes Law Firm, you will be working on small business marketing campaigns that significantly impact the success of the organization. Through analytics and reports, the intern will learn how to measure marketing effectiveness.

Interns will see firsthand what goes into the making of a successful legal marketing campaign; they will handle campaigns from session planning to logistics, followed by measuring effectiveness through analytics, reports, and financial analysis to determine ROI on various marketing campaigns + projects.

You will walk away from this internship program with invaluable insight, on what it takes to generate new clients re: Legal Services industry. Our firm is looking for college/university students who are considering a career as an attorney, or as a marketing professional within the legal services industry.

Internship Description:

• Help coordinate the planning of special events, conferences, meetings, workshops, and classes.
• Help with other duties related to the events such as promotional item research and orders, signage, proofing, speaker packets, survey creation and setup, updating website, and general marketing assistance.
• Assist in managing social media platforms, coming up with creative content to repurpose across multiple platforms.
• Assist in creating flyers, packets, marketing materials, etc.
• Learn how to create marketing, website, and search engine analytics, and create a tailored marketing strategy.

Internship Program Projects

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Event/Seminar Marketing (Content Repurpose Project)

a. Event Marketing Campaign

b. Content Repurposing on Multi-Channels

c. Learn E-mail Campaign in Constant Contact

d. Community Calendar Posting

e. Social Media – Free Marketing Campaign/Posts

f. Social Media – Paid Campaign/Boosted Posts

g. Use bit.ly Links for Marketing Tracking Purposes

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Marketing Handout (Content/Design Improvement Project)

a. Take an Outdated Marketing Handout Design + Improve Overall Look/Quality/Effectiveness.

b. Create/Design Marketing Handout in Entirety

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Digital Marketing – Design, Create & Repurpose Digital Ad

a. Design an Effective Digital Ad re: Legal Services

b. Repurpose Content via Multi-Channel Approach – Google My Business, Social Media Pages, Bing, Avvo, Lawyer Review, etc.

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Blog Project – SEO, META-tags, and Key-words

a. Pulling content, articles, etc. from HLF Blog, Industry News, and Publishing on HLF Blog, and then re-posting onto Google Blogger for Content Push.

b. Learn how to manage and properly add content to a Word Press Blog.

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Marketing Budgeting, Analytics, & Data Entry – Financial Analysis and Reporting

a. Data entry – Gain valuable experience learning how to navigate a major CRM and task management software.

b. Generating reports – Through diligent data entry and analytics tracking, intern will learn how to both generate and analyze key financial reports.

c. Analyzing key reports – Diligently tracking all marketing expenses through campaign management, and then evaluating campaigns ROI and profitability.

d. Software Training – Learn how to use and navigate a major CRM system. Gain experience entering and tracking expenses, ROI, etc. through modern tech + software.

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Event/Seminar Results Tracking + Data Entry

a. “New Prospect” Tracking - Learn how to operate a CRM software designed for legal industry. Track customers from the “new prospect” phase through typical “new client” sales cycle.

b. Event Data Entry - Enter Attendee/RSVP/No-Shows Info

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Video Content – Create Videos for Various Marketing Purposes

a. Marketing Video for Estate Planning Workshops/Seminars

b. Common-Estate Plan, Probate, Trust Questions – FAQs

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Job Types: Part-time, Internship

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Company's website:

www.losangelestrustlaw.com

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Company's Facebook page:

facebook.com/LosAngelesTrustLaw

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Intern Candidate – Desired Qualities:

• A strong passion/desire to learn marketing basics, and techniques for how to effectively market a law firm.
• Someone interested in receiving college credit or experience - Unpaid Internship
• Experience in graphic design is a plus.
• Some college completed (college-level Communications or Marketing courses preferred)
• Interested in learning about estate planning, probate, elder law, and Medicaid trust planning, and the different techniques used for marketing each area of law.

Intermediate level in Microsoft Office (Outlook, Word, Excel, PowerPoint, etc.)

• Excellent oral and written communication skills, and outstanding customer service orientation; Marketing knowledge is a plus.
• Excellent work ethic and attendance. Consistency in giving feedback regarding work progress, timetable, and issues
• Superior organizational skills with the ability to multitask and manage time.
• Ability to promptly establish priorities and communicate expectations.

• College Credit - Upon Pre-Approval from Academic Advisor
• Flexible Hours
• Letter of Recommendation for Future Use
• Develop invaluable skillsets for your career in law and/or marketing!

The Hayes Law Firm focuses its practice in the areas of elder law, probate, wills, trusts, and Medi-Cal Benefits Planning. The Hayes Law Firm is a member of the American Academy of Estate Planning Attorneys, which has been recognized as a top legal source by Money Magazine and Suze Orman. Founder, William K. Hayes, has over 30+ years of experience as an estate planning attorney and frequently holds seminars on estate planning and elder law issues. His articles & publications have appeared on local and national news sources discussing the importance of estate planning & avoiding probate.