WE STRONGLY ENCOURAGE PEOPLE OF COLOR, TRANSGENDER AND NON-BINARY PEOPLE TO APPLY. HRC IS AN EQUAL OPPORTUNITY EMPLOYER AND WELCOMES EVERYONE, INCLUDING NON-LGBTQ PEOPLE, TO JOIN OUR TEAM.

POSITION SUMMARY:

THE HUMAN RIGHTS CAMPAIGN IS ON THE MOVE – TO PROTECT AND DEFEND THE HARD-WON GAINS OF THE LGBTQ COMMUNITY – AND TO ELECT A PRO-EQUALITY CONGRESS AND WHITE HOUSE. HRC REPRESENTS A GRASSROOTS FORCE OF OVER 3 MILLION STRONG AND TOGETHER WE WILL ENSURE A WORLD WHERE LGBTQ PEOPLE HAVE THEIR BASIC EQUAL RIGHTS. PERIOD.

• WE FIGHT FOR OUR MEMBERS EVERY SINGLE DAY. In addition, it is our job to inspire and engage them to take action and have an impact on the community.
• WE DON’T HIRE JUST ANYBODY. EXPERIENCE MATTERS, AND SO DOES STRONG INTUITION. We work hard, move at lightning speed, and we want a diverse team who works collaboratively with others.    
• WE BELIEVE IN WHO WE ARE, WHOM WE REPRESENT, AND WHAT WE DO. We are the real deal.  Everyone has a reason for coming to work at HRC. What will your story be?

The Associate Director of Online Strategy should be an experienced, creative, innovative strategist looking to be part of a dynamic team to implement compelling fundraising and advocacy campaigns that move the needle forward. This position will have a strong focus on the strategy, as well as deep expertise of the technical components of the program – including interpretation, analysis and reporting. The position will also oversee the quality and consistency of messaging in interactive campaigns that align with the organization’s messaging and will integrate all efforts with mobile and social components – with an emphasis on leading our electoral work.

POSITION RESPONSIBILITIES:

• Serve as primary point person for all national advocacy and election messages along with some fundraising from start to finish.

• Ensure the successful execution of all national email launches including all related pages and collateral in Basecamp tool

• Remain the central representative for all the online vendors to HRC

• Work closely with the other Online Strategy department staff to continue to grow our SMS program.

• Strategize the use of social media in national fundraising and advocacy campaigns including the Facebook Messenger tool.

• Act as project owner to design, implement, test and launch all member & supporter cultivation emails as well as departmental newsletters and special priority projects for senior leadership

• Maintain detailed knowledge of both HRC’s program work and development operations—actively participating in all relevant meetings.  

• Other duties as assigned.

POSITION QUALIFICATIONS:

• Bachelor’s degree (or equivalent experience) with 5-8 years of online direct marketing or online communication experience including campaign development and implementation. 
• Technical and analytical experience associated with a membership database and/or eCRM a must. 
• Experience with HTML, HTML editors, and Photoshop preferred
• Experience in Engaging Networks, preferred.  
• Demonstrated ability to work well under pressure and tight deadlines while handling multiple assignments. 
• Strong desire to achieve program and professional growth. 
• Strong interpersonal and communications skills a must. 
• Must be comfortable with managing, updating and analyzing data. 
• Experience in HTML, HTML editors and Google Apps (Gmail, Google Docs and Drive)
• Must be a creative problem solver with the ability to think outside the box to solve problems
• Ability to respond rapidly to changing priorities
• Creative, catchy, marketing-style writing skills preferred
• Research skills and ability to identify the latest trends
• Ability to be collaborative and to work on many different objectives with many stakeholders
• Flexibility with work schedule; this position may require evening and weekend work.
• Knowledge of and a passion for the LGBTQ rights movement.

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All positions at the Human Rights Campaign may require travel on a regular basis or periodically.  Where the need arises for business travel, appropriate compensation as outlined by the Fair Labor Standards Act will apply.

NO PHONE CALLS OR EMAILS, PLEASE. DUE TO THE VOLUME OF APPLICATIONS WE RECEIVE, WE ARE UNABLE TO RESPOND TO QUERIES ABOUT APPLICATION STATUS.

Required Skills Required Experience

• Strong analytical ability
• Demonstrated computer proficiency with emphasis on Excel programs (Intermediate to Advanced including pivot tables, analytical data package, nested formulas, macros)
• Team Oriented - Flexible
• Demonstrated oral and written communication skills
• Able to maintain confidentiality
• Ability to work with a high degree of accuracy
• SAP and/or Success Factors skills and experience preferred
• Ability to interact with all levels of management
• Ability to manage multiple projects
• Ability to adapt to a rapidly changing environment