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Digital Marketing Manager in NYC

Tentrr

Tentrr

Digital Marketing Manager in NYC

New York City, NY
Full Time
Paid
  • Responsibilities

    Tentrr is a venture-backed technology company in SoHo, NYC and we’re building the largest peer-to-peer online marketplace of campsites on privately-owned land. We are totally reinventing the infrastructure of how people enjoy the great outdoors through technology and great design. Tentrr installs fully-equipped, comfortable, high-quality individual campsites on beautiful pieces of property. We've developed the new model for global sustainable tourism and we need your help to spread the word.

    If you think you can market a new way to enjoy the outdoors and recruit thousands of new users, we want to talk to you. If you just hope to run a few ad campaigns and call it a day, good luck with your search. We are looking for a creative and curious Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

    Daily activities will include...

    • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Measure and report performance of all digital marketing campaigns, and assess against goals
    • Create, track and own analytics dashboards
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Collaborate with internal teams to design A/B tests in product
    • Collaborate with agencies and other vendor partners
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
    • Work closely with internal team members dedicated to design, social media community management (organic social), and tech implementation to help them understand and execute against marketing needs
  • Qualifications
    • You can tell a story where you convinced someone to do something or try a product and have the data to back your story up
    • You love the Tentrr story and can’t wait to tell everyone about it
    • Proven working experience in digital marketing consumer-facing products (2-4 years)
    • Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns and can speak to the results
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Handle requests with a sense of urgency and know that in small companies/start-ups things move very quickly and change every day
    • You are comfortable with ambiguity and are good at changing direction at a moment’s notice
    • Ability to manage budgets, timelines, and deliverables
    • Experience in optimizing landing pages and user funnels
    • Solid knowledge of website analytics tools (e.g., Google Analytics, Mixpanel, Branch.io)
    • Experience in Google Adwords and/or Facebook Power Editor (at an agency or similar function within a company or independently)
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Compensation
    Competitive
  • Benefits
    • Talented and motivated teammates in an open office space; we are constantly learning from each other
    • An environment where your insights and perspective will be valued and you will also constantly be challenged
    • Competitive salary
    • Stock options
    • Strong belief that Life > Work
    • Unlimited vacation
    • Medical/Dental/Vision insurance
  • Industry
    Leisure, Travel and Tourism
  • Fun Fact
    Tentrr provides effortless camping!
  • About Us

    We make camping dirt simple. We work with private landowners, install amazing campsites and create effortless camping for campers, essentially connecting landowners with campers seeking to explore the great outdoors.