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Brand Loyalty Builder: Marketing Intern

John Deere

John Deere

Brand Loyalty Builder: Marketing Intern

Moline, IL
Internship
Paid
  • Responsibilities

    John Deere is an iconic brand, listed on the Top 100 Best Global Brands year after year. As a member of the Brand Management team, you will become part of the longevity that brand fans and customers believe in and stand behind.

    This department is unique. It touches internal and external communications, industrial design, shows and events, e-business, social media, public relations, citizenship, dealers and best of all, our customers. The work done here is vital in promoting and protecting the trademark on our machines, the legacy of our company, and the love and loyalty of our customers.

    OPPORTUNITIES INCLUDE:

    • Global exposure
    • Learn how to protect an iconic brand
    • Brand Research
    • Customer Contact
    • Working with Agencies
    • Cross Functional Exposure

    YOUR RESPONSIBILITIES

    • Promote brand training for internal employees and dealers. Activate national brand campaign focused on The John Deere Classic and activate additional national sponsorships
    • Regularly present findings and potential solution concepts to Brand Leadership
    • Work with research resources to make fact-based decisions about promoting and protecting the brand
    • Create and manage a global communication plan and global promotion.
  • Related Article
  • Qualifications

    WHAT IT TAKES

    • Presentation Skills
    • Facilitation Skills
    • Team Skills
    • Sponsorship Activation Skills
    • Digital Experience 
    • Domestic Business Travel
    • Majoring in Majoring in Marketing, Management, Ag. Business, Advertising, others may apply.
    • Minimum required GPA 2.8 on a 4.0 scale

    WHAT YOU'LL GET

    At John Deere, you are empowered to create a career that will take you to where you want to go. Here, you'll enjoy the freedom to explore new projects, the support to think outside the box and the advanced tools and technology that foster innovation and achievement. We offer comprehensive relocation and reward packages to help you get started on your new career path. Click here to find out more about our Total Rewards Package.

    The information contained herein is not intended to be an exhaustive list of all responsibilities and qualifications required of individuals performing the job. The qualifications detailed in this job description are not considered the minimum requirements necessary to perform the job, but rather as guidelines.

    John Deere is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sex, age, sexual orientation, gender identity or expression, status as a protected veteran, or status as a qualified individual with disability.

  • Industry
    Machinery
  • About Us

    Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity.