Job Description

The Associate, Digital Activation oversees the daily management of campaigns and providing direction and development to Media Coordinators and Media Assistants. Associate's will work with the other members of the client service organization to ensure success on client campaigns from across the Dentsu Network of agencies including Carat, DentsuX, and iProspect. The Associate is the overseer of the tactical negotiations, buying and implementation process and provides mid-level strategic recommendations to the planning team that will be presented to brand clients. You will include both client service responsibilities and hands-on-keyboard campaign management.

ESSENTIAL ACCOUNTABILITIES:

• Be the daily internal client contact responsible for communicating pace and performance, optimizations, troubleshooting, campaign launches, and reporting
• RFP management and communication, Associate will work with Sr. Manager/Supervisor to provide clients with strategic cross channel recommendation
• Analyze data, interpret, and communicate insights from multiple sources to make complex optimizations to enhance pace and performance
• Troubleshoot campaign set up, tag management, brand safety set up, performance and pace fluctuations
• Contribute to strategic growth of account through generating insights and operational/technology-driven efficiencies
• Develop presentation creation and communication skills
• Help compile essential deliverables for wrap up reporting including reporting and analysis, insights, and visualization
• Demonstrate the ability to analyze audience data and activate against them cross channel across multiple platforms
• Oversee partner communication and deliverables including managing IOs, fees, discrepancies, and reconciliation

MEDIA BUYING AND EXECUTION:

• Contribute to the negotiation process with site vendors, based on individual Brand needs (as defined by Brief, DBA) and campaign goals
• Work with planning and Insights team to conduct market research and compile information for media plans
• Work with analytics & planning team on media goals to determine campaign KPI's and optimization strategy/execution
• Work with Ad Ops to ensure tagging and creative agency needs are met for campaign launches
• Help organize the team in ongoing negotiations with digital vendors
• Be a final resource for all inventory, billing and invoice discrepancies while working with accounts payable team to resolve
• Meet with media reps for new programs that could be innovative for brands
• Work with team leads to create upfront negotiation strategies and execute the negotiation of yearly and ongoing contracts and supplemental proposals at set rates for the year

Qualifications

• Bachelor's degree
• 1+ years of agency or client experience working with digital media buying and ad serving platforms and technologies
• Excellent verbal and written communications
• Familiar with digital media planning elements and tactics
• Highly analytical and great problem-solving skills
• Ability to pre-empt issues and help produce solutions
• Capable to work under pressure and with short deadlines
• Aptitude to build and maintain strong working relationships internally and externally
• Solutions orientated with strong critical thinking skill
• Excellent Excel skills
• Experience working with business applications; MS Office Suite desired
• Thorough knowledge of required media planning tools and software; MediaOcean and Google Ad platforms are a plus

JOB CAN BE PERFORMED 100% REMOTE FOR THE RIGHT INDIVIDUAL EVEN AFTER IT IS SAFE TO RETURN TO AN OFFICE SETTING. EST OR CST PREFERRED. MUST BE ABLE TO WORK EST HOURS.

Additional Information

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact dentsurecruiting@dentsu.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.