Paid Media Specialist

Noticed

Paid Media Specialist

Philadelphia, PA
Full Time
Paid
  • Responsibilities

    Do you want to work with a fast-growing ecommerce agency? Are you passionate about and enjoy the strategic thinking behind campaign management? Do you want to leverage your expertise to support and grow our clients' businesses? Then join us!

    Our PAID SOCIAL SPECIALIST will work from our Philadelphia office and will focus on paid social growth for our clients by overseeing, optimizing, and growing the results of our ecommerce clients' paid social efforts. We're looking for an expert who knows how to find the key data that our clients might miss then take that data and leverage it to grow our clients' businesses. to work from our Philadelphia office

    OUR PAID SOCIAL SPECIALIST'S RESPONSIBILITIES AND DUTIES WILL INCLUDE:

    • Managing, optimizing, and growing client accounts using Facebook and Instagram Advertising
    • Working directly within Facebook Business Manager on a daily basis to grow our ecommerce clients' businesses with strategic Facebook and Instagram Advertising campaigns
    • Working closely with the creative team to deliver daily reporting on account performance
    • Diving into account analytics, using Facebook and proprietary systems, to understand trends across advanced metrics for campaign, ad set, and ad performance
    • Auditing new and existing Facebook Ads accounts for improvement opportunities
    • Planning and launching new Facebook campaigns and strategies
    • Using Analytics to make data-driven decisions
    • Leading reporting of paid campaigns and analysis of campaign effectiveness
    • Advising clients and internal team on budgets, creative needs, and technical needs
    • Owning account performance and delivering established ROA goals to clients
    • Communicating regularly with clients to understand ongoing and changing needs
    • Working with cross-functional marketing teams to eliminate silos in paid media strategies and developing and implementing comprehensive strategies for marketing clients
    • Ensuring alignment with client expectations, staying on brand, and ensuring client goals are both met and surpassed

    To be successful in this role, you'll:

    • Specifically be a professional FB/IG Ads Manager, not a digital marketing generalist or organic social media manager

    • Have 2-4 years of experience managing paid campaigns across a wide range of platforms, including FB, IG, Google Ads and Bing Ads

    • Have 2-3 years of experience directly managing ecommerce merchant FB/IG paid ad accounts

    • Have a Bachelor's Degree (a Master's or advanced degree is a plus)

    • Have Google Ads certification (Required)

    • Have Google Analytics certification (Strongly preferred)

    • Be an overall expert in Facebook Ads platform, features, and tools (required)

    • Have advanced skills in MS Excel and/or Google Sheets

    • Have ecommerce experience managing merchant Facebook Ad Accounts with significant monthly spends

    • Have a deep understanding of Facebook targeting and custom audience building

    • Have a solid understanding of other marketing channels in order to support collaborative efforts for clients across internal Marketing Services teams

    • Anticipate questions and present ideas to address challenges in a proactive manner

    • Understand industry trends and proactively get ahead of them for our clients

    • Communicate transparently with your manager like asking for help when you need it while being able to perform autonomously

    • Have strong experience speaking directly with clients, preparing client-facing deliverables including PowerPoint presentations and monthly performance reports

    • Have an ability to manage multiple projects simultaneously and meet deadlines

    • Be exceptionally detail-oriented and analytical with strong problem-solving skills

    • Have strong analytical and problem-solving skills

    If you're excited by this opportunity:

    • Apply online now and include a brief summary of why you'll be an asset to our team, why you'd be a good fit for the role based on your marketing experience, and why you are interested in Noticed.
    • Share your résumé and relevant information such as your LinkedIn profile.

    Salary is commensurate with experience.

    In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

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    What can Noticed offer me?

    • We invest in our team of doers, thinkers, and risk-takers, who share a never-settle attitude.
    • We offer healthcare benefits and contribute 70% to employee premiums.
    • We observe company work-from-home days.
    • We provide paid time off and company holidays.
    • We actively curate a monthly and yearly team culture calendar and enjoy in-office snacks and freshly brewed coffee.
    • We're nestled in the heart of Old City, overlooking Penn's Landing, in one of the most walkable areas in Philadelphia.
    • We are an equal opportunity employer and foster an inclusive environment. We welcome people from diverse backgrounds and perspectives to apply to our positions

    We can't wait to hear from you!

  • Industry
    Management Consulting