Job Description

Job Description

WHAT’S EXCITING ABOUT THIS JOB

This is an exciting opportunity for an experienced results-driven marketer who possesses the confidence and skills to collaborate and communicate across functions and levels, deliver2 the strategies, programs and assets that will most effectively drive new business and customer retention. The Large Law manager of marketing will develop market research and draft messaging, launch campaigns and tracking conversions. If you’re interested in a multifaceted position that includes working closely with a sales team to drive new sales and retain business, let’s connect.

This is an exciting opportunity for a marketing professional who has a strategic approach and can roll their sleeves up to create messaging and programs that will fuel a growing business.

BRING YOUR PASSION AND EXPERTISE:

• Product & Customer Immersion: Quickly achieve product expertise and command of customer personas in the Large Law segment
• Market Research & Testing: Conduct market and customer research to gather data about target personas, positioning, messaging and creative. Develop strategic A/B tests based on learnings and to validate insights
• Positioning & Messaging: Strengthen an existing foundation of strategic thinking and writing skills by developing lead generation and retention campaigns that leverage product marketing and thought-leadership assets
• Campaigns : Create, execute and report on successful digital campaigns and media plans complete with landing pages, social, outbound email, paid ads, native articles, thought leadership, etc., driving lead generation. Ensure close alignment with Sales goals by working closely with Sales colleagues
• Asset Development & Execution: Create marketing and sales enablement collateral, presentations and video as well as develop new ideas for content such as white papers, case studies, articles and blog posts
• Product Launches & Releases: Plan, communicate, and deliver product GTM and marketing assets, collaborating with product marketing, segment management and sales enablement
• Analyzing the marketing funnel, channel mix and customer segmentation to formulate ideas and approaches to optimize cost-effective pipeline acceleration

REQUIREMENTS:

• Exceptional writing skills a must
• B2B experience
• B.A. in Marketing, Communications, English or related discipline
• Juris Doctor or legal industry experience a plus
• Experience with SalesForce and Pardot or other marketing automation tool
• Familiarity with agile marketing preferred
• Must be comfortable making data-driven decisions and reporting results

Company Description

LexisNexis Legal & Professional (www.lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its LexisNexis services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business.

Company Description

LexisNexis Legal & Professional (www.lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its LexisNexis services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business.