Inbound Marketing Intern Job Location US-KS-Lenexa Job ID 2018-2422
Category Creative Overview Do you think you can be an inbound marketing
genius? Are you obsessed with results and ROI? If yes, then you may be
ready for this opportunity! As the Inbound Marketing Intern, yoursquo;ll
partner with the Account Management Team to assist with content
marketing, social media marketing and Search Engine Optimization (SEO)
and SEM strategy for our clients in the Education marketplace.
Yoursquo;ll be involved with various marketing strategies ndash;
assisting with campaigns from strategic planning to AB testing.
Responsibilities Learning Opportunities * To facilitate the application
of marketing knowledge you learned in the classroom to the real world in
a fast-paced, entrepreneurial work environment. * To develop critical
thinking, project management skills and the ability to evaluate and make
adjustments to improve project results. * To develop tactical online
marketing skills with on-the-job training. Principal Duties and
Responsibilities: * Create and implement inbound marketing strategies
through collaboration with account teams and understating of client
budgets and goals. These strategies could include, but would not be
limited to, content marketing, social media marketing and search engine
optimization. * Schedule and post social media content across multiple
channels. * Analyze data and execute campaign changes based on
performance and strategy progress for clients * Data entry for new leads
and updating contact information for existing leads. * Maintain tracking
between marketing initiatives and their impact on sales. * Other
administrative duties as required. Qualifications * Able to work 15-20
hours per week * Pursuing abachelorrsquo;s degreein one or more:
marketing, journalism, advertising, or communications. * Ideal for
students in their junior or senior year. * Working knowledge of public
relations, online/inbound marketing and communications principles and
practices. * Excellent writing, editing and proofreading skills. *
Ability to interpret and communicate complex technical concepts. *
Strong organizational skills and ability to multi-task. * Experience
with Google AdWords or Google Analytics is a plus. * Graphic design
skills in PowerPoint, Photoshop, Illustrator.