Digital Media Buyer Intern Job Location US-KS-Lenexa Job ID 2018-2423
Category Digital/Interactive Overview Are you passionate about Digital
Marketing? Are you obsessed with data and strive to be a lifelong
learner? If yes, then you may be ready for this opportunity! At Thruline
Marketing Inc., digital media is not what we do, itrsquo;s who we are.
As the Digital Media Buyer Intern you will have the opportunity to work
alongside experts in education and digital marketing in equal measure,
and who are passionate about world-class results. This is a team made up
of visionaries, over-achievers, data nerds, and lifelong learners. If
you are ready to eat, sleep, and breathe education alongside the best
digital marketers this side of the Mississippi, come join us!
Responsibilities * Assist with the development and execution of digital
marketing strategies to drive traffic and conversions on client web
properties. * See how we optimize performance through a digital media
mix comprised of PPC/paid search, paid social, retargeting, and display
media campaigns * Work closely with Account Management and Digital Media
leadership to conceptualize, execute, and report on campaign strategy
and effectiveness * Be a part of testing the performance of ad creative,
landing page design, beta opportunities, and other campaign elements to
improve results * Frequent, in-depth data analysis to spot trends/shifts
in the landscape and opportunities to improve performance and ROI *
Participate in client calls to discuss account performance,
interpretation of data, and actionable plans based on findings. *
Collaborate cross-channel with other teams to provide client with a
holistic view of their digital footprint and better understanding of how
each channel interacts with each other. Qualifications Qualifications: *
Pursuing a degree in Marketing, Business, Digital Media, or related
field. * Experience working with Microsoft Excel; specifically Pivot
Tables, vlookups, etc. * Knowledge of other Microsoft Office
Applications (Word, Powerpoint, Outlook). Learning Opportunities: *
Google Adwords and Google Analytics. * Gain experience with 3rd party
management tools. (Marin, DoubleClick Search, and Kenshoo).